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李小米
2020-04-13 16:10

6步写出亚马逊Killer标题

本篇优秀文章被收录在“平台引流的秘密”专题

写在分割线前。。。最近转岗做亚马逊,自掏腰包学了一波国外电商的课程,以下是写标题的总结。欢迎大咖指教。喜欢的话,点赞,留评, Follow 3连击。

懒癌患者,第一稿写英文,懒得写中文稿了。

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A good title should cover two functions. One is to cover the main keywords to describe the product and make it be found by customers. Another one is to attract people to click it. Today I will focus one the first function which is how to collect keywords that have traffic and describe the product.

First of all, I would like to strongly recommend 2 keywords digging tools, Helium10 and Ask Zontool.

0?e=1592438400&v=beta&t=zLKcSLy_KSFJ38Y3
0?e=1592438400&v=beta&t=W5uWDlYvq8HImMsS

Here begin the steps: ( including tools mining and social mining)

  1. Put your main keywords in the Amazon search box, target the top 10 Asin of your competitor product which has a similar specification of your product. Copy and paste the 10 Asin in to ask.zon.tools, click ASK to run the report. Enter your name and email and wait 10-15 minutes to download it from email.

0?e=1592438400&v=beta&t=41E1Jtb_K4G_j7Us

2. Select keywords that over than 7 asin have use as well as a high KES. Pls pay attention to the keywords that has high KES but less Asin has used them. These might be the treasure keywords that waiting to be discovered.

3. Here comes the second tool. Type main keywords to Amazon Search bar, use Helium10 chrome extension, click Asin grabber (Free), copy the top 10 organic ranking Adin and paste to Cerebro (Paid). Use filter, search volume, and Competitor Rank Avg to exclude low traffic and irreverent keywords.

0?e=1592438400&v=beta&t=U-6r9f8FUdkY5v25
0?e=1592438400&v=beta&t=kF4BuRuqoV4mhoG9
0?e=1592438400&v=beta&t=6aD-4aFmHWph77BP

4. We also need to pay attention to what kind of keywords our customers use to search the product. Especially when we enter other countries' markets. For example, you may describe a product as "juice extractor" while the US people use "juicer" instead. You may ask how to target these native keywords. a. Use the Helium10 review downloader to check the most frequent keywords in the customer reviews. b. Check product unboxing videos in Youtube, pay attention to how the Youtubers call it. c. Minning on other social platforms or media post website.

0?e=1592438400&v=beta&t=Pi4WOq6vMe_nXkQj

5. Copy and paste the keywords from Ask.zontool and keywords at Step 4 again to check the traffic. ( Note that high KES is not mean high traffic.) Select your final keywords list based on search volume, IQ Score. Target the main keywords that you like to rank on the first page.

6. Combine the keyword you have targeted in above steps as well as benefit and target audience in the title.

These are all the steps to collect keyword in the title that has search volume and has customers click in. Some details to target a keyword in the list did not cover here.( There are many reasons I did not cover here, but the main one is that I'm lazy right this moment. Will do that later with another post :) I believe there are many more Amazon Gurus out there that have more effective and brilliant methods to do it. I hope there is some help in this article and warmly welcome you comment below if there is anything wrong.


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