写文章
理查得尔
2021-06-20 22:32

如何涨价?9个技巧 + 16个邮件模板

每个企业都面对这种情况:你所在的行业发生了变化,你的产品所需的原材料或人工成本增加了,现在你必须告诉你的那些多年老客户你必须提高价格,你该怎么说?

你可能想推迟谈话,因为你非常担心客户会有什么反应:会不会让他们失望?难道真的要通过涨价来报答这些优质老客户吗?

跟客户沟通涨价这种事情从来都不容易的,毕竟谁愿意为一个非常依赖的产品花费更多呢?无论你如何传达这种变化,你都要做好准备收到一些负面的反应。

在这篇文章中,我们告诉你一些向客户宣布涨价的实用技巧,然后我们将提供一些外贸邮件模板和话术来帮助你

每个企业都面对这种情况:你所在的行业发生了变化,你的产品所需的原材料或人工成本增加了,现在你必须告诉你的那些多年老客户你必须提高价格,你该怎么说?

你可能想推迟谈话,因为你非常担心客户会有什么反应:会不会让他们失望?难道真的要通过涨价来报答这些优质老客户吗?

跟客户沟通涨价这种事情从来都不容易的,毕竟谁愿意为一个非常依赖的产品花费更多呢?无论你如何传达这种变化,你都要做好准备收到一些负面的反应。

在这篇文章中,我们告诉你一些向客户宣布涨价的实用技巧,然后我们将提供一些外贸邮件模板和话术来帮助你

告知客户涨价的邮件模板

第11012号外贸信函模板 :原材料上涨的英文通知——第一次提涨价时可用的外贸邮件模板(短篇)

暂无 了解关于外贸开发信主题行的文章


Dear Purchasing Dept./Buyer,

Please be advised that there will be a price increase of 8% on all our products effective April 1st, 2021. This increase will affect all orders made on and after the increase date, with no exceptions.
请注意,自2021年4月1日起,我们所有产品的价格将上涨8%。这一增加将影响在增加日期及之后的所有订单,没有例外。

We are committed to continuing to offer quality products and services and are always trying to find ways to minimize the amount and frequency of these price increases. Unfortunately, this increase is based on high market demand and continued escalating cost increases for raw materials within our industry, which forces us to raise prices.
我们承诺继续为您提供优质的产品和服务,并一直试图找到方法,以减少这些价格上涨的数量和频率。但不幸的是,这一增长是基于市场高需求和不断上升的原材料成本,从而迫使我们提价。

We greatly appreciate your understanding and support!
我们非常感谢您的理解和支持!

Sincerely,

Your Name (Sales Manager)
name@yourcompany.com
+(86) 131-1234-5678
Street, City, Province, China
yourcompany.com

本模板来自维尼外贸

第11014号外贸信函模板 :原材料上涨的英文通知——第一次提涨价时可用的模板(长篇)

暂无 了解关于外贸开发信主题行的文章


Dear Valued Customer,

Accurate was on the receiving end of a 17% price increase from our supplier last year. We made the decision not to increase prices for 2020 and shifted our focus to best serve the needs of our customers during these unsteady times.
准确地说,去年我们的供应商已经给我们增加了17%的价格,但我们决定在2020年不提高价格,在这段不稳定的时期我们将重心转移到为客户提供最佳服务上。

We took a hard look at how we could continue so that you, our loyal consumers, would not bear the full brunt of these rising costs that have been imposed on us. The 2021 price increase of 5% for our price line, which will go into effect beginning April 15th, 2021, will allow us to minimally adjust costs caused by the continuing increase of raw materials, packaging, transportation, and labor.
我们仔细研究了我们如何才能继续下去,这样你们–我们忠实的客户,就不用承受强加在我们身上的成本上升的全部冲击。我们的价格线将于2021年4月15日起提价5%,这将使我们能够最小限度地调整和缓解因原材料、包装、运输和劳动力持续增加而带来的成本压力。

We value your business and thank you for your continued support during our transition. We all have been through a lot this past year and are looking forward to your continued partnership while navigating through these unprecedented times. We believe that our use of the most advanced technologies in the market, productivity rate, and dedicated staff provide the necessary ingredients for our continued, mutual growth and success.
我们重视您的业务,感谢您在我们转型期间的持续支持。在过去的一年里,我们都经历了很多,我们期待着与你们继续合作,一起度过这前所未有的时期。我们相信,我们在市场上使用最先进的技术,生产率和敬业的员工为我们的持续合作、共同成长和成功提供了必要的因素。

If you have any questions, please feel free to contact us at (xxx) 1234-1234.
如果您有任何问题,请随时致电(0755)1234-1234与我们联系。

All orders received and shipped prior to April 15th, 2021 will receive the current pricing.
所有在2021年4月15日之前收到并发货的订单将以当前价格结算。

Kind regards,

Your Name (Sales Manager)
name@yourcompany.com
+(86) 131-1234-5678
Street, City, Province, China
yourcompany.com


这个原材料上涨的邮件模板来自维尼外贸


第11015号外贸信函模板 :原材料上涨的英文通知——已经加过一次,又再一次提涨价时可用的模板


暂无 了解关于外贸开发信主题行的文章


Dear Valued Customer,

On Feb 15th we communicated a price increase of 8% on all Polypropylene (PP) and Polystyrene (PS) products with an effective date of March 1st.
2月15日,我们已经通知所有聚丙烯(PP)和聚苯乙烯(PS)产品的价格上调8%,从3月1日起生效。

Due to a record-high increase in demand along with persistent lack of supply amid force majeure’s our resin suppliers have announced yet another round of increases. We have also seen increases from suppliers on other costs related to our products such as corrugate and film.
(由于前所未有的需求增长以及不可抗力造成的持续供应不足,我们的树脂供应商宣布了新一轮的价格增长。我们还看到供应商增加了与我们产品相关的其他材料的成本,如起皱和薄膜。)

These immediate increases have made it necessary for us to further increase (in addition to March 1st increase) prices on April 5th on the following products:
(这些立即的提价使得我们在4月5日进一步提价(除了3月1日的提价)以下产品:)

  • PP 15%

    PS 10%

  • PET 8%

Please be assured that we are doing everything possible to ensure a consistent supply of material across our manufacturing operations and therefore these increases are necessary.
请放心,我们正在尽一切可能确保在我们的生产操作中能够持续供应材料,所以这些增加是有必要的。

All orders received prior to April 4th, 2021 calling for immediate shipment will be accepted at current prices and must be based on normal purchase patterns, we will not be able to accommodate buy-ins.
所有在2021年4月4日之前收到通知要求立即发货的订单都将以当前价格进行,并且必须基于正常的购买模式,否则我们将不能接受订单。

We are in the process of updating your Price List for these products you currently purchase and will send them to you prior to the April 5th implementation date.
我们正在更新你们目前购买的这些产品的价格表,将在4月5日实施日期之前发给你们

We value your business and thank you for your continued support of us.
我们重视您的业务,并感谢您对我们的持续支持。

If you have any questions regarding this price increase, please contact your sales representative.
如果您对此次提价有任何疑问,请联系您的销售代表。

Your Name (Sales Manager)
name@yourcompany.com
+(86) 131-1234-5678
Street, City, Province, China
yourcompany.com


这个原材料上涨的邮件模板来自维尼外贸

第10358号外贸信函模板 :单纯的通知客户因汇率原因要涨价的邮件模板

第一封邮件

Hi [name],

Hope everything going well.

I am not sure you take notice of the exchange rate, USD/RMB exchange rate has been falling, down to 6.4 now, you can see that on the currency website :
https://www.xe.com/currencycharts/?From=USD&To=CNY
我不确定您是否关注汇率,美元兑人民币的汇率一直在下跌,现在已经跌至6.4,您可以从这个汇率网站中看到具体情况。注意,如果你不想在邮件中附链接,那么请直接截图上去,链接和图片总要有一个。

USD/RMB exchange rate fall, that means our profits are decreasing, or even losing money. It’s so frustrating.
美元兑人民币汇率。下降,就意味着我们的利润在减少,甚至亏本。如此让人无奈。

In this regard, we have come up with a solution that is fair to both of us: based on the current exchange rate, if the exchange rate fluctuation value exceeds 0.3, we will adjust the offer. In other words: if it goes as low as 6.1, we will increase the price; If the price is 6.7 higher, we will reduce the price for you.
对此,我们想到了一个对我们双方都比较公平的方案:在目前的汇率基础上,若汇率波动值超过0.3,我们则调整报价。也就是说:如果低至6.1,我们将上调价格;如果高出6.7,我们将为你降低价格。

What do you think of this solution? Any ideas are welcome to communicate.
你觉得这个方案怎么样?有任何想法欢迎沟通。

Thanks,

[signature]

第二封邮件

Hi [name],

The loss caused by exchange rate changes should not be borne by any of us, but it exists objectively and affects our cooperation, so we cannot ignore it.
汇率变动带来的损失,不应该由我们任何一方承担,但它却客观存在,影响着我们的合作,所以我们无法无视它。

As you see, the exchange rate has been falling for several months, but we have never raised the price with you because you are our old customer and we hope to not disturb you as much as possible.
您也看到,汇率已经连续下跌几个月,但我们一直都没有跟您提涨价,是因为您是我们的老客户,我们希望尽量不打扰您。

Our peers, that is, other suppliers, have raised prices with their customers last month, and we have been waiting for the exchange rate to rising, because in this case, we will not increase the price, but unfortunately, the exchange rate is still falling.
我们的同行,也就是其他供应商上个月就已经跟他们的客户涨价了,而我们一直在等待汇率回升,因为这样的话,我们就不用提涨价,但遗憾的是,汇率仍然下跌。

In desperation, we consulting with you. Our proposal is fair to both parties, and we hope you will consider it again.
无奈之下,找您协商。我们提出的方案对双方都是公平的,希望您再考虑一下。感谢。

Thanks, my dear sir. Hope we can have good and long cooperation.
谢谢亲爱的您,希望我们可以保持良好的、长期的合作。

[your name]

本模板来自维尼外贸

第11031号外贸信函模板 :由于原材料上涨以至我方不能承受而导致涨价的外贸邮件模板(一)

暂无 了解关于外贸开发信主题行的文章


Dear [Name of Customer],

We would like to inform you that we are unfortunately planning to increase the price of certain goods due to the sudden increase in the cost of the raw materials we use in our production process. Since we still have a limited stock of those raw materials, the price increase will be not be made until [Target Date].

We have tried to prevent this price increase for as long as possible because that we certainly want to provide our products at a  competitive price. However, the recent increase in the price of the raw materials is now too great for us to absorb, and we regrettably have no choice other than to implement a slight increase on the items listed below.

[list items here]

If you have any questions please don’t hesitate to call [person’s name] on [phone number]

Thank you for your understanding.

Yours Sincerely,

signature.jpg
Your Name
Sales Manager
name@yourcompany.com
+(86) 131-1234-5678
Street, City, Province, China
www.yourcompany.com


这个涨价邮件模板在第二段中提出:我们已经尽可能地防止价格上涨,因为我们当然也希望以有竞争力的价格提供我们的产品。但最近原材料价格的上涨让我们无法承受,所以很遗憾我们别无选择,只能对下列项目略微提高价格。

你可以用这个客观和真诚的描述来介绍涨价原因。

第11032号外贸信函模板 :由于原材料上涨以至我方不能承受而导致涨价的外贸邮件模板(二)

暂无 了解关于外贸开发信主题行的文章

Dear [Name of Contact],

We regret to tell you that we will be conducting a price increase on some of our products due to [Specify Reason 描述具体的原因].

Below is the list of products that will be affected by the price increase:

[List of Products]

We have of course tried everything we can to avoid a price increase, but unfortunately not doing so would directly affect our ability to trade. We would like to apologize in advance for any problems that the price increase may cause.

We hope that you will understand our situation and will continue to support our products.

Sincerely,

Your Name (Sales Manager)
name@yourcompany.com
+(86) 131-1234-5678
Street, City, Province, China
yourcompany.com

第11038号外贸信函模板 :由于原材料上涨以至我方不能承受而导致涨价的外贸邮件模板(三)

暂无 了解关于外贸开发信主题行的文章

Hi [Name],

You might have seen in the news that [news headline about raw materials price rise] this year because [reason]. We wanted to reassure you that we don’t need to increase our prices yet as we buy our [product] 3 months in advance.

We told you in [month] that we might have to increase our prices again if wholesale costs remained high and unfortunately, they’ve gone up by [5%] since then. This means we’ll have to increase them in [month].

We understand that price increases are never welcome and of course you can leave us at any time, but of course we hope that you will stay with us as a valued customer.

[We’ve written a blog post with more information if you’d like to find out more. (link here) 这句是可选项,如果你们有一个相关的页面或文章来更加详细地解释你们涨价背后的原因,你可以加上这一句并且附上链接]

Best Wishes

The team at [company name]

这封涨价邮件模板在感觉上有点非正式,你可以根据自己情况和客户情况来选择。

第7597号外贸信函模板 :告诉客户产品涨价的外贸邮件模板(一)

暂无 了解关于外贸开发信主题行的文章


Dear [Customer’s Name],

This letter services to advise you that there will be an increase of [Percentage] on [Products/Services] to be put into effect on [Date]. This increase is due to [Reason].

[Company Name] is committed to offering you the quality you expect and deserve. We have found a way to minimize the price increase to the least possible amount while still achieving our desired goals.

All orders made before [Date] will be honored with the current price, so we highly encourage you to order soon to take advantage of this.

[Company Name] greatly appreciates your continued business and support through this time of growth and change. If you have any further questions or concerns regarding this price increase, please do not hesitate to reach out. Our team is more than happy to discuss this situation with you

Sincerely,

signature.jpg
Your Name
Sales Manager
name@yourcompany.com
+(86) 131-1234-5678
Street, City, Province, China
www.yourcompany.com

第7599号外贸信函模板 :通知客户涨价的外贸邮件模板(二)

Price Changes – [July 2020]

Dear [name]

I’m writing to let you know that our prices will be increasing by [3%] with effect from [1st April, 2020]. For you, this will mean an increase from [$800pcm to $824pcm] starting with your April invoice.

As you know, we value your business and have enjoyed working with you and achieved some great results along the way. Like any business though, our own operating costs do increase over time.

To maintain the level of service you’re accustomed to, this modest increase is necessary, so we wanted to communicate this to you in good time. We’re confident that our prices remain competitive within our sector for the quality of the products/services that we provide and as always, we’re focused on the results we provide to clients.

Thanks again for your business, and please contact me if you have any questions about your new prices.

Yours Sincerely

Your Name (Sales Manager)
name@yourcompany.com
+(86) 131-1234-5678
Street, City, Province, China
yourcompany.com


第7603号外贸信函模板 :宣布涨价的外贸邮件模板(三)

暂无 了解关于外贸开发信主题行的文章

Dear [Recipient],

First of all, allow me to thank you for being such a loyal and consistent customer to [name of company] over the years. Your satisfaction is very important to us, and we hope we have been successful in providing you with excellent customer service and products.

I never like having to write this letter, but it’s unfortunately sometimes necessary. Due to [reasons for the price increase], we are going to be raising our prices on [type of product(s)]. The increase will be from [amount] to [amount], and will take effect beginning [date].

This price increase is minimal, and something we must do in order to continue to provide you with the quality you’ve come to expect. If you have any questions or concerns please don’t hesitate to contact me immediately.

Thank you,

signature.jpg
Your Name
Sales Manager
name@yourcompany.com
+(86) 131-1234-5678
Street, City, Province, China
www.yourcompany.com

第7953号外贸信函模板 :通知客户涨价的外贸邮件模板(四)

暂无 了解关于外贸开发信主题行的文章

Dear [name],

I’m just writing to inform you that starting next month, we’re increasing our price on [Product name]. The new price reflects our increased input on the cost of raw material, quality of service, and exchange rate depreciation.

This price increase is an unavoidable part of doing business, and we hope we can continue to serve your company long into the future. If you have any questions or need clarification, please don’t hesitate to contact me to discuss your project.

Best regards,

Your Name (Sales Manager)
name@yourcompany.com
+(86) 131-1234-5678
Street, City, Province, China
yourcompany.com


第7956号外贸信函模板 :通知客户涨价的外贸邮件模板(五)

暂无 了解关于外贸开发信主题行的文章


Dear [name],

The cost of raw material continues to rise from the middle of October and has increased by 10% till now. Besides, due to the latest released environmental protection policy by China government, the cost of spare parts and inland transportation has been rising sharply as well.

Our managing team has formally asked us to give notification to customers that our prices will go up on 11th November, but we will be able to keep the old prices if you place the order before 11th November. We suggest you keep some inventory before the price rise, if you have plans to place order recently, please confirm your order as soon as possible.

For your reference, enclosed please find the newly updated Quotation list which is valid before next Friday (11th November). The prices are the same as before, we have only updated the packing information according to your recent orders.

Waiting for your message.

Sincerely,

Your Name (Sales Manager)
name@yourcompany.com
+(86) 131-1234-5678
Street, City, Province, China
yourcompany.com


第7959号外贸信函模板 :通知客户涨价的外贸邮件模板(六)

暂无 了解关于外贸开发信主题行的文章


Dear [name],

We are pleased to have been in business with you for the past 6 years, overcoming hurdles and challenges together in unison. We have not raised the prices of our products in all these years despite the continuous rise in various expenses. With effect from [25th July], we shall have to increase the prices by 5% on all our products.

We can no more avoid the growing expenses that go into the production of our products. There has been an undeniable rise in the prices of raw-materials that we use. Labor charges of employees have also soared up along with other expenses of transportation and importing supplies from other countries. All these have led to a constant lowering of the company’s benefits.

As you know well, we have never compromised the quality of our products even in the hardest of times. We endeavor to keep going with the agenda of excellent quality and for that, an increase in price is an apparent necessity.

Attached please find our new Price List. We look forward to your understanding of the process and hope to continue being in business with you in more years to come.

Best regards,

Your Name (Sales Manager)
name@yourcompany.com
+(86) 131-1234-5678
Street, City, Province, China
yourcompany.com

本文转自红板砖,由于版面排版问题,没有复制全文,需要全文的联系我直接发PDF.


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理查得尔

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