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https://www.thinkwithgoogle.com/advertising-channels/video/youtube-creators-advertising/

• Showcase your products in a unique way. 
  Says beauty creator Desi Perkins: “Consumers are more likely to click on a video with a unique title or cool concept — as long as the video doesn’t seem like clickbait.”

Show viewers how to use your products. 
Jose Zuniga of the Teaching Men’s Fashion channel says, “Seeing a product’s value helps people envision themselves using it, which makes them more likely to buy it.”

Make it easy for people to buy. 
Creator Jackie Aina creates shopping lists in the description of a video. “If they use the affiliate links, great, but some people really like the in-store experience, so it’s handy for them to have that shopping list.”