请认真阅读，广告的精髓就在以下文字中，3分钟掌握精髓
If you have a niche audience, then it's imperative that you use keyword modifiers and ensure that you're only targeting the exact keywords you want to go for. Do some research on exact vs phrase vs broad.But, something that Adwords is essential for, regardless of how niche your audience is, is display and remarketing.Make sure you're capturing everyone that comes to your site for remarketing purposes. Then feed your ads to them over and over again for the next 30 to 60 days. Remarketing is consistently the most cost effective means of paid marketing our clients take part in.Next, create a display campaign and go to the placement tab and choose ONLY the sites that you know your potential customers visit. Some of these sites will only have like 20k impressions per month because they're so niche. But you want to be there. Adjust your bids and bid high on really niche sites that only your customers would be interested in. For example: if you sold to optometrists, then you'd up your bid for sites like "Page on optometristdaily.com" and such. I don't even know if that's a real website, so don't click on that link.These two tactics are essential regardless of how niche your market is.
(Mike Templeman, CEO of Fastest Growing Marketing Firm in Utah. B2B Marketing Expert) 资料来源于原文作者
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