开题啰嗦:常年潜水米课圈收集学习各路大神的招,赶在2019年结束前,努力做点输出。
回归正文,日常工作中,总是免不了在邮件或者官网或者亚马逊写写卖点,自吹自捧。但是,要怎么写才能更吸引人,写到读者的心窝里,让读者感同身受?
来来来,套用以下公式,快速轻松解决文案撰写秃头的各种烦恼。P.S 资料收集来源于各种英文博客或者视频,资深懒癌(本人)就不一一翻译了。
1. Bullet Points Formulas
公式一:Feature to Result
例子:(4K resolution) to (enjoy each detail even on big screens)
公式二:Feature so Benifit
例子:(4K resolution) so (to feel immerse in the movie)
公式三:[benifit] with/thanks to [feature]
例子:Feel part of the action with a 4K resolution
公式四:[result] because [feature]
例子:Enjoy each detail on big screens because of 4K resolution
2. Headline Formulas
公式一: Have a/ Become A/ [ desireable thing] You can be pround of
例子:Become the parent you've always wanted to be, one can be proud of
公式二:The only [Solution] Made Exclusively to [ Most Desirable Social-image Outcome]
例子:The only online program to help you become the brilliant cook you've always wanted to be
先写6个公式吧,套用前,还是需要花点时间去好好想想自己产品的feature, result he benift 是啥哟。
对您有帮助,点个赞哟。资料公式继续收集整理中,看大家的反馈再决定是否继续这个话题的文章。
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