昨天继续学习冰大的业务课,学习了在LinkedIn上,如果通过了对方的好友请求,建立了联系,我们接下来该做什么?
接下来很确定的就是:别犹豫,开门见山要邮箱地址,不要不好意思,不要怕客户厌烦。因为既然他通过了你的好友请求,就说明有兴趣或者有潜在需求。这时候千万别内耗,要到邮箱后,马不停蹄开始一通mail group的组合拳伺候!
还是老样子,我没有那个水平去创新,就还是借花献佛,按照冰大的步骤,根据自己的行业稍作修改,先完成,再完美。大家一起来操作起来吧
~
如何发私信,获得邮箱地址
放出钩子,提供一些对客户来说有价值的信息,去吸引他给我们邮箱地址。先舍才有得。
This is a great chance for me to get in touch with you. Thank you. I will forward some of our product information and a quotation sheet for your reference. Could you please give me your e-mail address?
不出意外,如果一个客户通过了我们的好友请求,看到这条私信后,大概率是会给我们邮箱的。所以这个步骤不要省略。因为LinkedIn 上的邮箱,不一定是客户经常查看的邮箱。
2.拿到邮箱后,再进行开发前,我们还有一个动作要做,就是客户背景调查。

我们可以预想一下,客户会对哪些板块比较感兴趣。然后构思mail group该如何写。我的理解是,可以把自己和客户的角色做个互换,如果自己是buyer或者merchandiser,或者有时候我们只能迂回地先和Engineer沟通,都要考虑对方的位置,更在意供应商的哪些方面,按照重要程度排列,进行mail group开发。
3.以下是冰大的一组mail group开发案例,一开始如果我们不懂怎么写,先站在巨人的肩膀上照葫芦画瓢。
Mail Group 1:
Hi XXX,
Thanks for allowing me to write to you.
We specialize in PDU, BDU, high voltage connectors, charging coupler and have been exporting to European and USA market for 15 years, supplying large OEMs like Stellantis, GM, Webasto Group, etc. To serve as a reference, please find attached photos of mass production samples. With full confidence in the quality of our products, we are able to be your reliable supplier.
Samples are always available for your reference.
Best regards,
XXX
Mail Group 2:
Subject: Competitive PDU Solutions for Your Project
Dear xxx,
I hope this email finds you well.
As mentioned before, our extensive experience serving the European and USA markets has allowed us to develop highly competitive pricing while maintaining superior quality standards.
I would be happy to provide a detailed quotation based on your specific requirements. Could you please send me the technical specifications and estimated quantity?
Best regards,
XXX
接下来,我们给出报价。如果客户就上一封没有给出具体的参数,我们可以提供以往的报价单,当然报价单还要好好斟酌一下哦
。用冰大的话就是,这封邮件虽然字最少,但分量极重。这里肯定又是很多细节要注意,但是这里就不写了,因为我也还没学到
一口吃不成胖子,慢慢来吧~
Mail Group 3:
Subject: offer sheet in detail- PDU for German market
xxx,
Kindly check the offer sheet in attachment.
I am here to answer any questions. Have a nice day!
Regards,
XXX
Subject: Certificates of PDU
Dear XXX,
Me again. Here enclosed the certificates of our PDU, including CE certificate, EMC testing, REACH(EC 1907/2006) and RoHS 2.0(2011/65/EU) report for your reference.
All of our products comply with EU safety standards and German local regulations.
Regards,
XXX
Mail Group 5:
Subject: Factory Audit Report
Hi XXX,
More information to you.
Please check our factory audit report in attachment. It is our mission to comply with EU compliace and safety regulations in factories, including social responsibilities.
Regards,
XXX
Mail Group 6:
Subject: Start with a small order
Hello XXX,
Can we go proceed with a trial order? We can turn your ideas into product with top notch developing ability.
And the average leading time of tooling is 8 weeks after design fixed. It could be better if you can provide the technical specifications and requirements.
Let’s schedule a remote meeting to get to know each other and discuss about what we could do for you.
Let me know when you are availble.
Regards,
XXX
这样,我们从价格、质量、测试、验厂等多个角度去打动客户,就是为了让客户对我们感兴趣,有了兴趣,以后才有可能合作。我们还可以根据自己行业的不同,从其他角度展开,比如说可靠的售后、优秀的研发设计能力、稳定的交期等等。如果是外贸公司或者SOHO,还可以从服务、供应链优势等这些角度去突破。
但是所有的一切都要落实到行动,纸上得来终觉浅,绝知此事要躬行。现在学习的东西越来越多的同时,也需要用到实践中,毕竟实践出真知啊。与君共勉。
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