Email Marketing in 2017
Useful Marketing Statistics
Give recipients a reason to check out your content
Keep it short
Know your subscribers
Personalize but not too much
Be descriptive
Keep it smart
Don’t create false expectations
Give news & first hand information
Use online tools like subject line checker, spell checker
Use a thesaurus for a more effective and variating wording
Appeal to recipient’s emotions
Use location-specific subject lines
Always A/B test your subject lines
Be relatable and keep a professional distance at the same time
Adapt your subjects periodically (Special days, holidays, celebrations etc.)
Spice up your subject lines with some pun / word play
Aim at the right audience
Open with a greeting
Use timing to maintain actuality, don’t be old news
Avoid too familiar phrases
Be natural and humane to avoid being identified as a robot
Don’t use all uppercase subject lines
Create a specialized tone of voice
Recommended character count is 40–60
Empathize with your crowd
Create a sense of scarcity
Want to stand out? Keep it shorter or longer than the standard
Imagine subject line as the cover of a book
Avoid RE: or FW: handling unless intentional
Know what gets you in the blacklist (a good list of words here)
Do some research on good and bad practices
Keep your subscribers engaged by variating your subject lines
Follow up on your previous subject lines
Analyze and get to know your competition
The word NEWSLETTER may decrease open rates
Use / give numbers and statistics
Mostly be straightforward
Avoid overly used phrases like; Special, Exclusive, Only, Offer etc.
Subject lines with How-to may increase open rates
Do not misspell unless it’s a deliberate typo — use a spell checker
Follow, track your rivals & adapt accordingly
Know-Your-Crowd to write more relevant subject lines
If you’re going for humour know your limits
Take calculated risks when trying something new
Never ever plagiarize
Always keep an open mind, times are changing faster than ever
There’s no room for grammatical errors unless it’s intentional
Micro-test your subjects with a potential customer you know
Challenge your subscribers
⅔ of every email is reported as spam based on their subject lines
Make sure you’re heard by the right crowd
Rise or generate curiosity
Track, measure and analyze useful feedback
Make an offer
Ask an intriguing question
Rise awareness
Creating a sense of urgency may increase open rates
Be specific
Introduce new stuff
Don’t pass on old news
Build a relationship with your customers
Do not trick your customers by creating false expectations
Study the recipient’s spam policy
Although using special characters may trigger spam filters they may also
increase open rates so experiment occasionally
Maintain a subject — content harmony
Shorter the subject line higher the open rate on mobile
Creating a sense of exclusivity may rise open rates by 20%
8/10 recipients prefer all lowercase letters in the subject line
Know your boundaries
Use CTA’s
Localization is known to increase open rates
Preview your subject on mobile / desktop
Be humanistic introduce people behind your products
Tell a compelling story
Using special characters may trigger spam filters
Attention spans are decreasing so being brief may work every time
Have solid, selected mailing list & always keep growing it
Differentiate your subjects Potential customer / Permissioned subscriber
Create and build up a tone of voice
Give a good hint
Do not complicate things; be perceivable
Do not underestimate the power of a good copy
Provide useful information to build your authority
Appeal to emotions
Improve your audience
Be self-aware and confident
Do not beg for attention
Stay flexible and be adaptive
Invite your audience to your website
Be friendly
Remember, you’re competing for bandwidth and attention
Not getting good rates, then hire a copywriter
A business professional receives 100–150 emails every day
Highlight a single benefit
Test, test, test & adapt accordingly
Don’t overdo any of the above, variate & diversify
Remember; you make your own rules on writing subject lines
Congrats, you’ve reached the end! Keep in mind that there is no perfect
subject line but there is always the right one!
Stay in the Loop & Happy Emailing!
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