《肖申克的救赎》与content

己亥末庚子初新冠发举国骇世界惊！

最近这段时间感觉人过一辈子和活一天基本差不多，既然差不多，还是活一辈子吧；）

重温电影《肖申克的救赎》，突然想起内容营销里面的内容，最后一段approved的对话和前面两段rejected比较一下，像极了下面这个情景，好的内容和干巴巴的苍白简直一个天上一个地下（下面这个例子有点夸张，不喜欢请轻轻的拍砖）

客户：你们产品质量怎么样

我：good, 非常good, God damn good

然后就没有然后了

1. Rejected

00:07:10-00:07:39

Sit.

We see you've served 20 years of a life sentence?

- Yes, sir.

You feel you've been rehabilitated?

-Yes, sir. Absolutely, sir. I mean, I learned my lesson. I can honestly say that I'm a changed man. I'm no longer a danger to society. That's God's honest truth.

2. Rejected again

00:07:10-00:07:39

Sit down.

Says here that you've served 30 years of a life sentence.

You feel you've been rehabilitated?

-Oh, yes, sir. Without a doubt. I can honestly say I'm a changed man. No danger to society here. God's honest truth. Absolutely rehabilitated.

3. Approved

02:05:58-02:08:24

Please sit down.

Ellis Boyd Redding...

...your files say you've served40 years of a life sentence.

You feel you've been rehabilitated?

-Rehabilitated? Well, now, let me see. I don't have any idea what that means.

It means you're ready to rejoin society-

-I know what you think it means, sonny. To me it's just a made-up word. A politician's word so that..., ...young fellas like yourself can wear a suit and a tie..., ...and have a job. What do you really want to know? Am I sorry for what I did?

Well, are you?

-There's not a day goes by I don't feel regret. Not because I'm in here or because you think I should. I look back on the way I was then..., ...a young..., ...stupid kid who committed that terrible crime. I want to talk to him. I want to try and talk some sense to him. Tell him the way things are. But I can't. That kid's long gone..., ...and this old man is all that's left. I got to live with that. Rehabilitated? It's just a bullshit word. So you go on and stamp your forms, sonny, and stop wasting my time. Because to tell you the truth..., ...I don't give a shit.