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外贸人的领英圈
2026-06-14 20:01

发1000封领英开发信,整理出高回复模板(附案例)

众所周知,领英(linkedin)是外贸开发新客户最有效的方式之一。

但问题在于,很多销售人员在撰写领英开发消息时,常常不知道该如何开场。要么找不到合适的切入点,要么发出的消息石沉大海,迟迟得不到回复。因此,为了帮助你少走弯路,我们整理了这篇实战指南。

经过1个月的实测,我们在领英给接近1000个人发送好友申请或者开发信,终于总结出一系列经过实际验证的领英高回复/通过率开发话术模板。成功率从最初的平均不到10%提升到43%!

话术模板适用于销售、招聘和求职者。同时,我们还会分享一些提升开发效果的实用技巧,帮助你在领英上更高效地获取潜在客户。

一.什么是领英开发信?

领英开发信(cold message)就是在领英平台上你主动联系之前没有互动过的潜在客户,用信息打开沟通的第一扇门。简单说,它就是在领英上发出的“陌生消息”,目的是让对方注意到你,并可能进一步交流。

通常,领英陌生开发信有三种形式:

添加好友(Connect):发送好友申请同时附上一条简短说明,让对方知道你是谁,以及为什么想建立联系。



发送信息(Message):对方接受你的好友邀请后,你可以发送更详细的消息,进行沟通或建立信任。



陌生人私信(InMail):领英提供的付费消息功能,即使双方还没有成为好友,也能直接发送消息。



不同类型的消息有不同的发送策略。比如一条精心撰写的InMail平均回复率可以达到 18% 到 25%,而传统的邮件开发信的回复率通常只有 3%。

不过需要注意的是,不要把触达渠道仅仅局限在领英上。实际上,最有效的开发潜在客户方式,是结合领英和邮件进行多渠道触达,这样不仅可以增加接触频次,也能大幅提高最终成交的可能性。


二.领英开发信的优势

对于创业者、企业创始人、CEO、销售人员、市场营销人员、猎头顾问以及各类B2B从业者来说,领英已经成为最重要的职业社交平台之一。目前,领英全球用户规模已经接近 10 亿。对于希望拓展行业人脉、开发潜在客户以及建立企业合作关系的人来说,它无疑是最有价值的平台之一。

那么为什么领英上的陌生开发效果往往比其他渠道更好?

1. 领英的信任度天然高于电子邮件

相比发电子邮件,领英最大的优势之一就是信息更加透明。

当客户收到你的消息时,他可以第一时间查看你的个人资料,包括:

你是谁

在哪家公司工作

担任什么职位

有哪些行业背景和工作经历


在这种情况下,客户不需要通过搜索或额外验证来判断你的身份,而是可以直接决定是否愿意和你进一步交流。这也是为什么很多人在领英上更愿意回复陌生人的消息,而电子邮件却经常被直接忽略。

2. 人脉网络越大,可触达的潜在客户越多

领英本质上是一个关系网络。随着你不断积累行业人脉,你能够接触到的潜在客户数量也会越来越多。

除此之外,共同联系人也是提高开发成功率的重要因素。当客户发现你们拥有共同认识的人时,会天然降低戒备心理,对你的信任感也会更高。很多时候,仅仅因为存在共同联系人,你的连接申请通过率和消息回复率就会明显提升。

3. 你不只有一次触达客户的机会

在很多获客渠道中,一旦第一封邮件没有得到回复,后续触达就会变得困难。但在领英上,你通常拥有不止一次与客户建立联系的机会。

可以先发送连接邀请

如果对方没有接受邀请,还可以使用 InMail 直接联系

建立连接后,还可以继续通过私信进行沟通

这意味着你可以通过不同方式、多次尝试与目标客户建立联系,而不是把所有希望都寄托在一次触达上。


三.最有效的领英开发信模板和案例

1.从双方的共同点切入,更容易获得客户回应

在发送领英开发信时,一个非常实用的方法,就是先找到你和潜在客户之间的共同点。这里所说的共同点,并不一定是工作上的直接关联。例如:

关注同一个行业KOL

点赞过同一篇内容

对某个行业话题有共同兴趣

属于同一个行业圈子

甚至喜欢同一项运动

这些都可以成为你发起对话的切入点。相比一上来就介绍自己或者推销产品,如果能够先从双方共同关注的话题开始交流,客户更容易产生亲近感,也更愿意接受你的好友申请。

添加好友/发消息模板:

Hi {{客户名字}},
I noticed you liked {{作者名字}}’s post on {{帖子主题}}. I loved it as well. Especially the part about {{陈述、结论或者观点}}. I’d like to connect since I can see you know a lot about {{话题}}.


举例:

Hi Linda,
I noticed you liked Daniel's post on effective outreachstrategies.l loved it as well. Especially the part aboutpersonalizing communication to enhanceengagement. i'd like to connect since l can see youknow a lot about outreach.


Inmail模板:

Subject line: Post about {{主题}}
InMail template:
Hi {{客户名字}},
I noticed you reacted to {{作者名字}}’s post on {{帖子主题}}. I loved it as well — especially the part about {{陈述、结论或者观点}}.

Anyways, I noticed by looking at your profile that you’re familiar with {{主题}}, so I wanted to see whether you are approaching {{你正在解决的核心问题}} in {{当前公司}}?

I would love to know more about this.

Best, {{你的名字}}


举例:

Post about SaaS Optimization

Hi Peter,
I noticed you reacted to Marilyn Hughes's post onleveraging machine learning in SaaS optimization.lloved it as well-especially the part about howautomated algorithms can significantly reduceresource wastage.

Anyways, l noticed by looking at your profile thatyou're familiar with SaaS and Al integration, so lwanted to see whether you are approaching resourceoptimization in Streamline Tech?I would love to know more about this.

Best,

Emily Clark


2.提及有共同的领英好友

在领英上,很多人在收到陌生好友邀请时,都会下意识查看双方是否有共同好友。如果发现你们认识同一个人,或者曾经在同一个圈子里有过交集,对方通常会更愿意接受你的邀请。

根据我们的测试,在一次开发中仅仅是在好友邀请中提到共同好友就让通过率提升了2倍。

添加好友/发消息模板

Hey {{客户名字}},

I noticed that {{共同好友名字}} is part of your network too. We {{历史事件}}. Anyways, I see you work as {{职位}} and like to chat. Maybe we can exchange some tips.


举例:

Hey tracy,
I noticed that Michael is part of your network, too. We worked together at Oracle duringtheir cloud transition phase. Anyways, l see you workas Digital Marketing Lead and like to chat. Maybe wecan exchange some tips.


3.通过共同领英好友获得引荐

如果你不想直接向目标客户发送陌生开发信,也可以尝试通过双方的共同好友进行引荐。这种方式尤其适合开发高价值客户或决策人。当对方看到是熟人推荐时,通常会更愿意接受你的连接请求并展开沟通。相比冷启动开发,这种方式更容易建立信任,也能显著提高回复率。

添加好友/发消息模板:

Hey {{共同好友名字}},

I noticed that {{客户名字}} is a part of your network. I’ve been following them for a while now, and I just wanted to chat about their experience as {{职位}}.

Would you mind if you introduced me to them? It’s always better to be introduced, rather than reaching out of the blue. It would mean the world to me.

Best, {{你的名字}}


举例:

Hey Rebecca,

I noticed that James Patterson is a part of yournetwork. l've been following him for a while now, and l just wanted to chat about his experience as Chief Technology Officer at SaaSPro Solutions. Would you mind if you int!ed me to him? lt's always better to be introduced, rather than reaching out of the blue.

It would mean the world to me.

Best,

Alexandra Smith


4.从赞美开始建立联系

每个人都希望自己的观点、经验和成果得到认可。因此,在发送领英开发消息之前,不妨先看看对方最近发布的内容,找到一篇你真正认同的帖子,并在消息中提及具体观点。

泛泛而谈的赞美往往没有效果,针对客户发布的某篇文章、某个观点或者某项成就进行具体评价,更容易引起对方兴趣。这种方式不仅能体现你做过功课,也能让对方感受到你的诚意,而不是群发式开发。

添加好友/发消息模板:

Hey {{客户名字},

I loved your post about {{主题}}. What I loved the most was {{痛点}}.

Anyways, I wanted to connect and chat about how you as a {{职位}} handle {{痛点}} in your daily work life.


案例:

Hey Jordan,

I loved your post about leveraging behavior in sales.What l loved the most was how addressing a client's motivations can dramatically increase conversion.

Anyways,l wanted to connect and chat about how you handle cobjections in your daily work life.


如果客户没有回复,你可以发送inmail再次尝试。

inmail模板:

Subject line: Loved your post about {{主题}}
InMail template:
Hey {{客户名字}},
I tried sending an invite, but I guess it got lost somewhere along the way. I wanted to reach out and first say I loved the content you are posting, especially the one about {{主题}}. What I loved the most was {{陈述}}.
Anyways, I just wanted to connect and chat about how you, as a {{职位}} handle {{痛点}} in your daily work life, and I'd like a chance to present a solution that {{痛点解决方案}} to the table.
If what I offer sounds compelling to you, please let me know. However, if the timing is off, or this is not in the area of your interest at the moment, I'll be happy to enjoy your future posts on LinkedIn.
Warm regards, {{你的名字}}

案例:

Loved your post about Modern Sales Techniques
Hey Taylor,
I tried sending an invite, but l guess it got lostsomewhere along the way.l wanted to reach out and first say l loved the content you are posting,especially the one about Modern Sales Techniques.What l loved the most was the insight that "listening more than speaking" can often lead to better sales outcomes.
Anyways, l just wanted to connect and chat about how you, as a Lead Sales Strategist, handle maintaining consistent engagement with potential leads in your daily work life, and i'd like a chance to present a solution that automates follow-up communications and ensures timely responses to the table.
If what l offer sounds compelling to you, please let me know. However, if the timing is off, or this is not in thearea of your interest at the moment, i'll be happy toenjoy your future posts on Linkedln,
Warm regards,
Jamie Rodriguez


5.给客户一个回复你的理由

很多人发送领英连接请求时,只会简单地介绍自己或者推销产品。但对于陌生人来说,客户往往没有动力回复。

一个更有效的方法是,在消息中提出一个与客户工作相关的问题。这样不仅能激发对方分享经验的欲望,也能帮助你更深入地了解客户的业务情况,为后续沟通创造机会。

添加好友/发消息模板:

Hi {{客户名字}},

I noticed you work as {{职位}}, so I wanted to reach out and chat about your position. I’m curious what {{战略}} has the best {{结果}} from your experience.


案例:

Hi Ethan,
I noticed you work as a Digital Marketing Manager, soI wanted to reach out and chat about your position.I'm curious what SEO strategy has the best organictraffic results from your experience.


如果长期没有回复,可以追加一个inmail私信

inmail模板:

Subject line: A quick question

Hi {{客户名字}},

I tried reaching out over a connection request, but it seems it got lost in the sea of requests you might be getting. Anyways, as a {{职位}}, I always like to expand my network and chat with people about their positions. So I came across your amazing profile, and I was curious, what {{战略}} has the best {{结果}} from your experience?

Looking forward to hearing from you.

Warm regards, {{Your Name}}


案例:

A quick question

Hi Aiden,
I tried reaching out over a connection request, but itseems it got lost in the sea of requests you might be getting.

Anyways, as a Digital Marketing Specialist, l always like to expand my network and chat with people about their positions. So l came across your amazing profile.and l was curious, what content marketing strategy has the best engagement and conversion rates from your experience?

Looking forward to hearing from you.

Warm regards,

Madison Smith


6.利用共同群组建立联系

在领英开发中,共同群组其实是一个被很多人忽略但非常有效的破冰点。群组关系会让对方产生一种“我们之间是有一点交集的”的感觉,从而降低防备心理。再加上一点轻松幽默,第一印象会更自然。

添加好友/发消息模板

Always trust a glue salesperson. They tend to stick to their word…
Just kidding, {{客户名字}}. I saw that you are also part of the {{群组名称}} group. Hope we can learn from each other!


如果他们接受了你的好友邀请但是没有回复,你可以再发送一个类似消息

模板

Hi {{客户名字}},

Thank you for connecting. I love chatting with other members of the group. Was curious, how are you solving {{痛点}} at {{客户目前公司}}?


案例:

Hi lsabelle,
Thank you for connecting. l love chatting with other members of the group. Was curious, how are you solving inventory management challenges atNexaTech Solutions?


四.适用于B2B开发的领英开发信模板

1.当对方浏览过你的主页

如果一个潜在客户浏览过你的个人主页,其实已经释放了一个很明确的信号:他对你或你的业务产生了初步兴趣。这时候去发送好友申请, 可以用一个非常简单、低压力的方式去触达。

添加好友/发消息模板:

Hi {{客户名字}},

I saw you viewed my profile on LinkedIn. Let's connect and chat.

Perhaps we discover we can collaborate.


如果对方接受了你的好友申请但没有回复,你可以尝试发送下面这种跟进消息:

模板:

Hey {{客户名字}},

Thanks for connecting. Perhaps, I was just in the pool of the {{产品类型}} you are researching. However, I do have extensive knowledge of {{痛点主题}}. Let me know if you are looking for something specific.


案例:

Hey Nathan,
Thanks for connecting. Perhaps, l was just in the poolof the e-commerce platforms you are researching.However, l do have extensive knowledge ofconversion optimization for online stores. Let me know if you are looking for something specific.


2.利用公司动态破冰联系

在B2B开发中,如果能在消息中提到目标公司最近的新闻、成就或者庆典,不仅能显示你做过功课,也能让对方觉得你关注他们的动态,而不是随意群发消息。

同时,如果公司最近发生了一些变化,你可以顺势把你的产品或服务呈现为一种“最新且有价值的解决方案”,更容易引起兴趣。

添加好友/发消息模板:

Hey {{客户名字}},

Congrats on {{客户公司新闻主题}}. I've been following you for a while now, and this is truly great to hear! I wanted to reach out and chat about an idea that I think your team can benefit from. Let's connect on this.


案例:

Hey Sophie,
Congrats on expanding to the European market. l've been following you for a while now, and this is truly great to hear! l wanted to reach out and chat about an idea that l think your team can benefit from. Let's connect on this.


如果对方没有接受连接请求,可以用 InMail 做二次触达

inmail模板:

Subject line: {{你的产品或服务}} that actually {{好处}}!

InMail message template:
Hi {{客户名字}},

Congrats on {{客户公司新闻主题}}. I’ve been following your company for a while now and I think this is a huge deal! Anyways, It would be silly of me to think you’re not using an {{产品或服务}} already, but it’s a no brainer to present something new on the market that actually helps {{职位}} reach {{结果}} specifically.

{{你的产品/服务简介及优势}}

Let me know if this sounds interesting to you.

Best,

{{Your Name}}


案例:

InMait subject:CRM System that actually boosts customer retention!
Hi Lucas,
Congrats on securing that $10 million investment round. i've been following your company for a while now, and l think this is a huge deal!
Anyways, it would be silly of me to think you're not using a CRM system already, but it's a no-brainer to present something new on the market that actually helps CEOs and Sales Leads reach unprecedented retention and engagement rates specifically.
Our CRM, StartUpConnect, integrates Al-basedcustomer insights with an intuitive Ul, ensuring that your teams have real-time data for effective decision.making and personalizing customer touchpoints.
Let me know if this sounds interesting to you.
Best,
Oliver Martinez


3.直接介绍产品

有些销售人员更喜欢在第一次触达客户时,就直接切入产品或服务介绍。如果这正是你的开发风格,那么下面这类话术值得参考。根据实际测试,这套开发流程的好友通过率最高可达69%,回复率可达49%!

添加好友/发消息模板:

Hi {{客户名字}},

Your profile really caught my attention while I was looking for {{你的目标公司类型}} companies. Let’s connect!


Hi Mia,
Your profile really caught my attention while l was looking for renewable energy companies.Let's connect!


如果对方接受了好友申请,接下来可以这样介绍你的产品

模板:

Hey {{客户名字}},

Thanks for connecting! I am looking for companies that are seeking to improve their {{你能解决的核心问题}}

Did you know that you can achieve {{你的产品带来的结果}}? I believe {{你的产品或服务}} will be an excellent fit for {{客户当前公司}} because {{你的产品或服务如何帮助你的客户}}. If this sounds interesting, let’s have a chat! How’s next week?


案例:

Hey Carlos,
Thanks for connecting!

I am looking for companies that are seeking to improve their energy storage efficiency.Did you know that you can achieve up to a 45% increase in stored energy utilization?

I believe EnergyOpt Pro will be an excellent fit for GreenPower Corp. because it integrates seamlessly with existing renewable energy infrastructure tooptimize energy storage, ensuring minimal energy waste and maximizing utility.

If this sounds interesting, let's have a chat! How's next week?


如果对方没有接受连接请求,可以通过 InMail 直接发起沟通

inmail模板:

Subject line: Quick question about {{客户公司}}


Hi {{客户名字}},

I am looking for companies seeking to improve their {{你能解决的核心问题}}, and your profile caught my attention.

Did you know that you can achieve {{你的产品带来的结果}}? I believe {{你的产品或服务}} will be an excellent fit for {{客户公司}} because {{你
的产品或服务如何帮助你的客户}}.

If you agree, let’s connect and have a chat! What do you think about next week?

Best,

{{你的名字}}


案例:

InMait subject:Quick question about GreenPower Corp.
Hi Carlos,
I am looking for companies seeking to improve their energy storage solutions, and your profile caught my attention.
Did you know that you can achieve an enhanced efficiency of up to 50% in energy storage and retrieval?
I believe EnergyMax Solutions will be an excellent fit for GreenPower Corp.because our innovative technology not only boosts energy storage capabilities but also ensures prolonged lifespan and efficiency of your storage systems.
If you agree, let's connect and have a chat! what do you think about next week?
Best,
Natalie wilson


4.利用过去客户案例开场

如果你希望在第一次触达就推产品,可以借助过往成功案例,向潜在客户展示你的方案已经为类似企业带来了可验证的价值。这种方式特别适合对方未接受好友申请的情况。

InMail 模板:

Subject line: Swift question - not to shake it off

InMail message template:

Hi {{客户名字}},

I tried reaching you through LinkedIn, but I guess your account is also overwhelmed with connection requests?

Anyway, the reason I decided to contact you is that I noticed that you work as a {{职位}} at {{客户公司}}.

We actually were able to help {{相关公司/案例研究}} with {{你能解决的核心问题}}, so I was wondering how you are approaching it at your company.

Worth a convo?

Kind regards, {{你的名字}}


案例:

InMait subject:Swift question - not to shake it off

Hi Alexandra,

I tried reaching you through Linkedin, but l guess your account is also overwhelmed with connection requests?

Anyway, the reason I decided to contact you is that l noticed that you work as a Sales Lead at TechFusion Corp.

We actually were able to help MegaTech Solutions with streamlining their sales pipeline and boosting their lead conversion rate by 20%, so l was wondering how you are approaching it at your company.

Worth a convo?

Kind regards,

Jordan Smith


5.利用共同参加的活动或线上研讨会建立联系

如果你和潜在客户都参加过同一个活动或线上研讨会,这是一个非常自然的破冰点。对方会觉得你们有共同兴趣或背景,从而降低陌生感,提高连接接受率。

添加好友/发消息模板:

Hi {{客户名字}},

I see you are interested in attending the same webinar as I am. I am talking about {{[网络研讨会名称}}. I’d like to connect with you and discuss the event topic.


案例:

Hi Mason,
I see you are interested in attending the same webinar as l am. l am talking about "SustainableBusiness Practices in the 21st Century". i'd like toconnect with you and discuss the event topic.


如果客户没有接受你的好友申请,你可以发送一封类似的inmail

inmail模板:

Subject line: Let’s chat about the upcoming {{[活动名称}}

Hi {{客户名字}},

I hope you don’t mind reaching out directly to your inbox.

I see you are interested in attending the same event as I am - {{[活动名称}}.

Maybe you just overlooked the invitation without realizing it, but if that’s not the case, I’d like to connect with you and pick your brain about this interesting upcoming event.

Best regards,

{{[你的名字}}


案例:

InMail subject:Let's chat about the upcoming Sustainable Business Practices in the 21st Century

Hi Mason,

I hope you don't mind me reaching out directly to your inbox. l see you are interested in attending the same event as l am - "Sustainable Business Practices in the21st Century".

Maybe you just overlooked the invitation without realizing it, but if that's not the case, l'd like to connect with you and pick your brain about this interesting upcoming event.

Best regards,

Jordan Smith


五.适用于投资者的领英开发信模板

如果你是一家创业公司,正在寻找投资人,那么你的领英开发信需要更加直接。与普通潜在客户不同,投资人每天都会收到大量融资请求,他们通常没有时间慢慢了解项目。因此,你需要在第一时间说明:

你是谁

公司在做什么

市场机会是什么

投资回报预期(ROI)如何

下一步希望对方采取什么行动

换句话说,投资人更关注数据、增长潜力和回报,而不是冗长的背景介绍。

inmail模板:

Subject line: Invest in our company and get {{百分比}} ROI in the first year
Hi {{客户名字}},
I am the founder of {{你的公司名}}, a company determined to help {{目标受众}} achieve {{结果}}.
I’ve been following you for a while and noticed you’ve invested in a type of company such as ours. I’ve created a detailed report and estimated that you could earn {{金额}} within the first year, with an investment of {{金额}} that will cover our 6-month period.
If this interests you, I would love to show you a detailed report and all the calculations over a call.
Best regards,
{{你的名字}}


案例:

InMail subject:Invest in our company, and get 200% Rol in the first year
Hi Damian,
I am the founder of NexaTech Solutions, a company determined to help small businesses achieve increased efficiency and revenue through Al-driven tools.
I've been following you for a while and noticed you've invested in innovative tech startups similar to ours
I've created a detailed report and estimated that you could earn $2,000,000 within the first year, with an investment of $1,000,000 that will cover our 6-month operational costs.
If this interests you, l would love to show you the detailed report and all the calculations over a call.
Best regards,
Emily Dawson


六.适用于招聘者的领英开发信模板

如果你是创业公司的招聘人员,这类InMail消息非常适合用来吸引潜在候选人。重点是展示公司活力、发展机会和职业成长空间,同时用轻松语气降低陌生感。

inmail模板:

Subject line: Are you our next {你的公司名字}} star?

Hi {{候选人名字}},
We are {{你的公司名字}}, a team of young people who {{你公司做什么}}.
Currently, we are looking for an ambitious person, preferably with the {{职位}} experience and aspirations to grow and develop their career path.
Our team is very successful and fast-developing, and we have multiple sectors where you can further learn and develop your career path. We strive to encourage people who come to our company to contribute their suggestions and propositions to improve their sector and, thus, the company as a whole.
Would you be interested in working in such a young and dynamic team?
Best,
{{你的名字}}


案例:

InMait subject:Are you our next NexaTech Star?
Hi Mason,
We are NexaTech Solutions, a team of young people who develop cutting-edge Al-driven tools for small businesses.
Currently, we are looking for an ambitious person,preferably with Software Engineer experience and aspirations to grow and develop their career path.
Our team is very successful and fast-developing, and we have multiple sectors where you can further learnand develop your career.
We strive to encourage people who join our company to contribute their suggestions and propositions to improve their sector and, thus, the company as a whole.
Would you be interested in working in such a young and dynamic team?
Best,
Emily Jordan


如果你希望先通过好友申请与候选人建立联系,而不是直接发送InMail,可以使用下面这种简洁明了的方式。

添加好友/发消息模板:

Hey {{候选人名字}},

I’m HR at {{你的公司名字}}, a team of young people who {{你的公司做什么的}. We are searching for an ambitious person to fill in our {{职位}} vacancy and aspirations to grow and develop their career.


案例:

Hey Mason,

I'm HR at NexaTech Solutions, a team of young people who develop cutting-edge Al-driven tools for small businesses. We are searching for a person to fill in our Software Engineer vacancy and aspirations to grow and develop their career.


六.适用于求职者的领英开发信模板

1.直接向应聘人员发信息

如果你是一名求职者,看到HR或招聘经理在领英发布职位信息,主动发送好友申请是一个非常好的方式。这样不仅能让对方看到你的主动性,还能展示你对职位和公司的热情。

添加好友/发消息模板::

Hi {{招聘者名字}},

I’ve noticed you published {{职位}} job post. I’ve been following {{招聘者公司名字}}, and it’s my dream workplace. So I thought it would be better to send you a message, connect directly, and show you my passion for this role.


案例:

Hi Jeremy,

i've noticed you published a Digital Marketing Specialist job post. i've been following NexaTech, and it's my dream workplace. So l thought it would be better to send you a message, connect directly, and show you my passion for this role.


2.主动联系目标公司的员工

主动联系目标公司的员工有两个好处:

了解公司的真实文化和工作氛围

提前建立内部人脉,为未来申请职位创造机会

很多时候,员工分享的信息比招聘广告更真实、更有参考价值


添加好友/发消息模板:

Hey {{目标公司的员工名字}},

I noticed you work at {{目标公司}}. How has your experience been in the {{部门}} since you started? I'm searching for job opportunities, and {{目标公司}} is my #1. I’d like to connect to chat about it.


案例:

Hey Emily,
I noticed you work at NexaTech. How has your experience been in the Research and Development department since you started? i'm searching for job opportunities, and NexaTech Solutions is my #1. i'd like to connect to chat about it.


如果对方回复了你,可以进一步争取内推机会

模板:

Thanks for your message, {{目标公司的员工名字}}.

Really appreciate it. On a side note, are you aware that the {{职位}} job listed on {{网站名字}} falls under your department? If not, can you point me to the person usually responsible for recruiting for such roles? I'm considering applying and would like to ensure my application doesn't disappear in the digital chaos.


案例:

Thanks for your message, Emily.

Really appreciate it.On a side note, are you aware that the Digital Marketing Specialist job listed on NexaTech Careers falls under your department? lf not, can you point me to the person usually responsible for recruiting for such roles? l'm considerirapplying and would like to ensure my application doesn't disappear in the digital chaos.


七.提高领英开发信回复率/好友通过率的技巧

在向潜在客户发送第一条领英消息或好友申请之前,你首先需要制定清晰的开发策略。这样不仅能够提高成功率,还能帮助你更快获得高质量潜在客户。

以下是我们总结的几个实用技巧。

1.优化你的领英个人档案资料

想要提高领英开发的成功率,第一步不是发消息,而是先优化好自己的个人档案资料。如果你的主页专业完整,他们更愿意接受你的邀请;反之,如果你的资料不完整很容易被当成营销号甚至骗子。

一个完整的领英主页通常应该包含但不局限于:

本人清晰头像

领英封面图

个人标题

所属公司名称

个人简介

教育经历

自定义领英网址

因此,在发送任何开发消息之前,先确保你的领英主页足够专业、完整且可信,这是提高连接通过率和回复率最基础、也是最重要的一步。



2.找准目标人群:理想客户画像和决策者

如果你的目标受众定位不准确,那么无论是开发信还是好友申请都很可能石沉大海。因此,在开发前首先要做好客户调研,建立清晰的理想客户画像和决策者。

对于理想客户画像,需要明确目标企业的规模、营收水平、所在地区等关键特征;而在决策者层面,则要弄清楚你的产品或服务最适合哪些岗位的人群,他们是否拥有决策权,以及面临哪些核心痛点。只有掌握这些信息,才能有针对性地制定销售方案,提高沟通效率和转化率。

如果你的目标是招聘人才,那么为每个招聘岗位建立对应的候选人画像即可。重点明确目标职位、所属行业、工作经验要求以及其他与招聘相关的筛选条件。

如何创建这两类画像呢?

最有效的方法是分析现有客户群体,找出那些最符合以下特征的客户:

客户留存率和客户终身价值最高

从接触到成交的周期最短

最愿意主动推荐你的产品或服务给他人的客户

这些客户往往最能代表你的理想目标群体,他们的共性就是构建客户画像和决策者的重要依据。


3.利用领英筛选功能寻找潜在客户

领英免费用户提供了一些基础筛选功能,例如按地区、行业、公司或职位关键词进行搜索。不过,这些筛选条件相对有限,当你需要更精准地定位目标客户或候选人时,很快就会遇到搜索范围过大、结果不够精准等问题。

如果你希望提高开发效率,缩短筛选时间,那么付费会员提供的高级搜索功能往往是必不可少的工具。

如果你是一名销售人员,那么应该深入研究领英企业销售会员的的各种筛选条件和客户开发技巧。

如果你是一名招聘人员,则需要重点了解领英个人招聘会员的搜索和筛选功能,以便更高效地找到符合要求的候选人。




始终记住你的目标不是找到更多的人,而是找到更精准的人。

针对这两个会员筛选功能的使用,我们很快会专门写文章讲解帮助你快速上手,请关注我们及时获取最新动态。


4.个性化你的开发信

个性化是赢得对话的关键——越个性化,潜在客户越可能回复你的领英好友邀请、InMail,甚至电话。写开发信的时候可以加入一些基础的个性化信息来吸引注意力,例如:

姓名

目前就职公司

职位

共同联系人

对方分享的案例或帖子

参加过的线上研讨会

关注的行业意见领袖

加入的领英群组

这些只是最基础的个性化点,你可以在好友申请或发消息中灵活运用。但在后续信息要始终记住:以潜在客户为中心,提供价值。更深度的个性化信息包括:

潜在客户的新业务目标是什么

他们面临的痛点

对方发布的帖子

他们创建的内容

消费的内容类型

最后,记得在私信结尾设置清晰的行动号召。它可以是阅读一篇博客、接受领英好友申请、安排线上会议或电话沟通。注意每条消息尽量只包含一个行动号召。


5.利用InMail创造更多触达机会

领英用户在开发客户或建立人脉时,主要可以使用三种沟通方式:发送好友申请、在通过邀请后发送消息和发送InMail。其中前2个通常是首次接触潜在客户或候选人时最常用的两种方式。

InMail类似于传统的电子邮件开发信,只不过在领英平台上。InMail拥有更大的发挥空间。你不仅可以自定义邮件主题,还拥有最多约8000个字符的内容篇幅,而好友申请通常只有300个字符左右的限制。

此外,InMail还有一个重要优势:即使对方不是你的领英好友你依然可以直接向其发送消息。不过,这项功能仅对付费用户开放。关于领英会员的详细介绍可以查看这篇文章:

领英会员没效果?一开始你就选错了!5种会员类型教你怎么选

除了以上付费InMail,另外你可以发送多达 800 条免费InMail,但只能发送给那些将个人资料设置为“公开”状态的领英用户。总之请务必将 InMail 纳入你的开发策略中,原因有三:

1.你可以不发送好友请求就联系你的二度或三度人脉

2.与好友申请相比你拥有更多可用字符,你有更大的空间写更好的开发信内容

3.如果你担心你的好友申请对方没看见,你想目标客户可以直接看到你的信息,那么InMail是一个很好的选择

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