电话陌拜方法一 ｜ 最佳实践法

Rainmaking Conversations 读书笔记

电话陌拜 · 最佳实践法（Best Practice Approach）

English Original

Sharon, this is Adama. I'm with Caprica City Technical. We've never spoken before, but we focus on working with pharmaceutical companies to help run the most efficient clinical trials. The reason I'm calling is we've just completed a major benchmark research study to identify the key drivers of cost reduction and speed improvement in clinical trials, and at the same time maintain high quality standards.

Pause.

I will be in southern New Jersey on July 14 and 15 at a client site. As a way of introducing ourselves, I'd be happy to come by and take a few minutes to share with you the research result. I think you'll find them pretty eye opening. I was looking at the 14th in the afternoon or the 15th in the morning to meet.

结构拆解（贴近原文逻辑）

1. Name

清晰报出自己姓名。

2. Organization

说明所属公司与身份。

3. Direct what we do

直接说明专注服务的行业与核心价值：服务药企，提升临床试验效率。

4. Aspiration or Affliction couched in best practice, capture Attention

以标杆研究成果切入，直击客户痛点与诉求：降本、提速、同时保持高质量，用行业最佳实践抓住对方注意力。

5. Offer, generate interest

提出分享研究结果的价值邀约，让客户感受到干货价值，产生兴趣。

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6. Call to action

给出具体可选择的见面时间，推动下一步面谈行动。

我们就用这个办法试一试吧，有效果可以再相互分享实战案例。