电话陌拜方法三 | 全新思路切入法

Rainmaking Conversations 读书笔记

电话陌拜 · 方法三｜全新思路切入法（New Idea Approach）

English Original

Saul, my name is Aaron Doral.

I’m with Basestar Innovation.

We’ve never spoken before,

But we focus on working with consumer packaged goods companies to help them innovate ...

The reason I’m calling is I was just on your web site and saw a note in a press release that you were looking for any and all ideas on how you can leverage open innovation ...

Open innovation is what we do, and, given your strategy to lead in dental products, we have three ideas that we think you might find intriguing ... PAUSE. Perhaps these three ideas could spark some interesting conversation.

Are you available to discuss these ideas next Tuesday morning or Wednesday morning?

六模块简洁拆解

1. Name 自我介绍

主动报出姓名，让客户快速知晓来电身份。

2. Organization 介绍公司

说明所属机构，建立基础信任背书。

3. What we do 说明业务

讲明公司深耕快消品企业创新服务，匹配客户行业赛道。

4. The prospect has stated 开发客户自己说出的需求和愿景，来Capture attention 抓取客户注意力

官网、新闻公开提及到，客户想要落地开放式创新，精准切入需求。

5. Generate interest 激发客户兴趣

结合客户想领跑牙科产品的战略，依托自身创新业务优势，提供3个新颖方案，停顿留白等待客户反馈。