信仔

2022-05-13 11:56

分享下几种外贸开发信的优化方法，还有几个开发信模板

近期，有许多做外贸的小伙伴们吐槽过，开发信无论怎么发，客户要不然不回复，要不然就是一句“No,thanks.”。很是让人头疼，仿佛永远看不到希望。

而很多时候，不是你的产品不吸引人，是开发信的格式，让客户直接就不喜欢看。

我整理了几种开发信的修改方法，大家可以看下有没有自己需要采纳的地方：

1、文字太长，很难扫一眼就看明白

老外看邮件一般都是3秒扫一眼，文字一多就很容易被丢进垃圾箱。

一定要记住奥卡姆剃刀原则：如无必要，勿增实体，“Do you want our products？”这种套话不要说。直接一点，告诉客人你是谁、卖什么产品，优势在哪里就够了。

2、文中出现“From the internet”

想一想，你每天收到一大堆乱七八糟的邮件，本来就心烦意乱，结果有个人告诉你：“我在网上找到你的信息，你要不要看看我的产品”。

要是我，我肯定秒拉黑，顺便骂一句现在信息泄露太严重了。

老外也一样，“From the internet, we get your company name.”这种话基本是垃圾箱邮件标配。

其实完全没必要这么老实，可以写的“含糊”一点。避开信息来源这点，直接问客户："We're glad to hear that you're on the market for…"（我们很高兴获悉你对某某产品有兴趣），减少篇幅也突出重点。

3、公司介绍太多

我们平时逛网站的时候基本不会去看“关于我们”这个版面，客户同样没兴趣。

最好一笔带过，等他对你的产品，价格各方面都有兴趣，再开始展开自己的品牌营销。

4、不注意文化差异

我们很多时候只注重翻译的准确性，却忘记了文化差异导致的语言逻辑和行文风格的不同。

比如我们习惯于用We、I之类的主动语态，但其实外国人是习惯被动语态的。比如说寄样品这种事，我们喜欢说“We'll send you the samples tomorrow.”但其实外国人习惯的语言逻辑是：“Samples will be sent to you tomorrow.”。

不注意文化差异，外国人读起来就会觉得很奇怪，也会对我们的专业度产生质疑。

5、喜欢插入附件、图片和网址

大家可能都觉得图片更利于展示产品，网址也方便用户了解公司。但问题是用户并不会点开，很可能直接当成垃圾邮件删掉了，而且这些附件或者网址，很有可能被国外服务器拦截。

第一次写开发信最好全文本，不要出现任何图片和附件，也不要在文中出现公司网址。如果不是客户有指定需求或者已经开始询盘，尽量避免用excel或word附件，最好是直接在邮件文本里写明。

下面分享一些不错的开发新模板：

1. 最简洁开发信模板

here, exporting with good quality and low price in US.

Call me, let's talk details.

Rgds,

2. 简洁开发信模板

We, Co. Ltd, is professional in precision machining for nearlly 10 years, covering high precision machining parts, casting parts, metal parts, etc.

Hope to establish business relationship with you!

Should you wanna know more about our company, pls visit http://www.xxx.com.

Any comments, that'll be appreciated!

Thanks.

3. 介绍强项

Hi Sir,

Glad to hear that you're on the market fortire valves.

We specialize in this field for several years, with the strength of, with good quality and pretty competitive price.Should you have any questions, pls do not hesitate to contact me.

FREE SAMPLES will be sent for your evaluation!

Tks & br,

4. 介绍以往大客户

Hi Kelvin,

Glad to hear that you're on the market for items.

This is from in China. We specialized in for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!

Please find the pictures with models and different packaging in attachment.

An American guy purchased this model in BIG quantity last year.

I would like to try now, if it's suitable for Europe.FREE SAMPLES can be sent on request.

Call me, let's talk more!

Thanks and best regards,

5. 疑问式

Dear Sir or Madam,

Are you interested in saving some money on importing any of the following?

- High quality thickness planer

- Bench planer

- Combined planer & thicknesser

- Woodworking machines

All of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too! My contact details are below, and I would be glad to hear from you.

Kind regards！

6. 没反应，持续骚扰模板

Dear ,

Sorry to trouble you again!

Please find my mail below.

Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd.

Thank you in advance!

Best regards,

7. 再联系，介绍其他热销产品模板

Hi,

Me again.

Did you already receive my mail dated on ?

Now, I'd like to recommend a HOT-SELLING ITEM to you! Another US customer in Chicago gave me a big order in this model. Would you like to have a try in you state?

Please find the photos with manuel in attachment.

FREE samples already prepared, and will be sent to you asap.

Hope we can deal!

Kind regards,

8. 要快递账号模板，送样品

Hi ,

Thank you so much for your kind reply!

Sure, samples will be prepared soon. Could you pls give me your courier account? Such as FedEx, DHL, UPS, TNT, etc. Each one is ok.

I'll inform you the tracking number after parcel picked!

Please contact me if further questions.

Thank you!

Kind regards,