索评是一门技术活,邮件发的好,带来的自然是好评以及二次回访的可能,但如果邮件的内容不好太直接,不仅仅会被亚马逊判定为恶意索评,更有可能被买家所厌恶,到时候得来的就不仅仅是评论,更可能是差评,那就得不偿失。
亚马逊卖家如果想要安全的索评不被买家所讨厌,就要牢牢的记住不要去挑买家不喜欢的索评方式去做,什么是买家讨厌的索评方式呢?
7条让卖家避免采坑的建议:
原文:
1. Don't ask for a review if the product was purchased at a discount orwith a
coupon.
2. Don't ask buyers for a positive review.
3. Don't tell buyers what to write, give them examples or hound them toleave
a review.
4. Don't ask buyers who leave you positive seller reviews for a
productreview. (That's called selecting your reviewer)
5. Don't keep sending sellers emails when they've asked to be removed.
6. Don't ask friends or family to leave you reviews (it is
stillhappening!).
7. Don't pay for bloggers or other off-platform reviewers (Amazon willsuspend
you).

译文:
1. 若这个产品是在有折扣或者是在优惠券的情况下购买的,不要向买家索要评价;
2. 不要向买家索求好评;
3. 不要尝试告诉买家留评内容,给予赠品或是诱导他们留评;
4. 不要向已经留过Feedback的买家索求Review,因为这样叫选择留评者;
5. 若买家已经尝试在去除评论了,不要再发送卖家邮件;
6. 不要让朋友或者家人帮忙留评;
7. 不要聘请博客红人或者其他不是亚马逊平台的评测者留评。
那要怎样才能安全地给买家发邮件?
邮件要以售后邮件形式发出,eGrowthPartners建议最好能在买家收到产品后,就马上能让其收到一封售后邮件。这封售后邮件的内容先要谈及Handling
Problems(操作性的问题),之后再提索求反馈。注意,处于安全考虑,最好只索求Feedback(反馈)!
以下是由eGrowth Partners提出的优质模板,仅供参考!
Handling Problems
If you have any questions about our product or if your experience with uswas
less than perfect in any way, please contact us immediately at [insertlink] so
we can make it right for you!
We hope you love your new [insert product name]! If you have any questionsor
if your experience was less than perfect in any way, please let us know sowe can
make it right [insert link].
Sometimes when a product is delivered by mail it gets damaged in shipping.Or
maybe it's not quite what you wanted. It may not fit right. You may havechanged
your mind. We understand and we are here to help! Click [here]for easy returns
with Amazon or click [here] if you have a question. We want tomake it right for
you.
Asking for Feedback
Please take a moment and share your experience with others! [insert link]We
use customer feedback like yours tocontinuously improve our products. Other
customers on Amazon rely onreviews to make informed decisions.Thanks for helping
to make Amazon abetter place to shop!
It has been a few days since your [insert product name] was delivered andwe
hope you are enjoying our product. As a small business, feedback fromour
customers means the world to us. We rely on people like you to let us knowwhat
we are doing right and where we could improve. Would you mindsharing your
experience with others? [insert link] Thank you!
看完对比下之前写的模板,只能感叹,老外客户确实要用老外的思维去对付!
另外也可以通过软件工具来筛选一些恶意留差评的买家,根据买家的留评习惯来确定是否要给这个买家发营销邮件或者售后邮件,选择自己的筛选条件针对性的去发邮件,既节省成本也达到店铺不违反亚马逊索评的效果
当然,如果你觉得上面的索评还是有点难的话,那么不妨也可以借助下第三方工具酷鸟卖家助手!
其中有一个智能索评功能,能够帮助卖家安全的索取评论,并且提升店铺的好评率.

酷鸟亚马逊索评软件有何强大之处?
♦
安全可靠:MWS授权,Amazon官方认可的产品管理API接口,使用方便,安全可靠。酷鸟已通过ICP备案,受国家法律监督约束,不用担心数据泄露。
♦ 实时数据:依托酷鸟独创的大数据管理算法,实时匹配亚马逊数据更新。
♦ 高效索评:从客户下单、发货、到货时,第一时间向客户发送通知邮件,提高服务质量,同时邀请客户给予留下评论,增加商品曝光率以提高您的销量!
如何通过酷鸟亚马逊索评软件索取5星好评呢?
♦ 创建索评规则
进入评价管理下的智能索评页面,点击新增规则,先创建您需要的索评条件;选择您想要应用此规则的店铺,命名规则然后勾选好想要排除的买家
♦ 邮件场景设定
场景设定即邮件触发行为设置,系统分别有三种触发场景:买家下单后,卖家发货后,买家收到货后;当每个触发场景的状态为开时,索评邮件就会在相应的节点,自动发送给客户。
♦ 邮件主题模板
在选择场景时,酷鸟亚马逊催评软件为卖家朋友提供了邮件参考模板,卖家可以选择直接使用系统提供的模板也可以创建自己的个性模板。
经过上面的解答,相信大家对于答案有了一个大致的理解,当然说的毕竟不如自己使用来的更加深有体会.
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https://www.kuniao.com/注册了解更多强大功能。
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