甑子丹－LED外贸怎么写文案？

LED产品同质化太高，找不到客户？

你要有好的创意和话题吸引客户，他们才会来买的产品。

比如教客户“如何做一个合格的户外广告文案” - 用于他们的LED户外灯牌

帮助他们做生意，也就帮助了你自己的生意，不是吗？？

为了更容易理解，我把这个文案先翻译成中文，英文内容随后，你可以对英文文案略作更改，就可以变成你自己原创的LED SIO文案了！！！-

记得英文内容一定要重写，重写，重写哦，你要是复制粘贴，就会被google惩罚哦。

5个成功的LED广告灯牌SEO文案的技巧（中文内容 - 英文原文附后）

LED是我们现在生活中不可或缺的一部分，这就是为什么我们经常看到它们被用于广告牌、楼前广告甚至是电视上。虽然它们的效率和寿命肯定是使用这种类型的照明的好处，但你可以很容易地改变它们显示的信息，这只是营销人员在营销活动中使用它们的另一个原因。

而这正是挑战所在：你如何写出能让人们愿意购买你的产品的文案？你如何确保通过LED灯显示的信息足够诱人，让人点击 "行动呼吁 "按钮？

这些问题的答案就在于你如何为你的LED灯写好文案。这里有5个提示可以帮助你。

1. 确保信息有创意又简短

仅仅提供一个有创意的、诱人的信息是不够的，它还必须尽可能的简短（最好是3个字以内）。例如，如果你要创建一个针对青少年的LED灯的营销活动，你的信息不应该只是说 "得到这些"。你需要给他们一个激励；例如，通过说 "现在得到这些"，很明显，他们不会后悔得到LED灯。

2. 确保文字能被轻易读懂

有大量的LED灯，你可以在网上或在当地的五金店买到，但不是所有的灯都做得好。一些品牌使用低档次的透镜的LED，这些透镜将光线扩散得非常分散，这会使人们很难看清它。所以在购买产品之前一定要做一些研究。另外，不要试图在一个屏幕尺寸较小的LED灯中挤进一条长信息，因为无论如何它都无法显示全部内容。

3. 如果你不能包含一个行动呼吁，就不要使用GIF动画。

你可以为LED标识写很多东西，但如果你不能在其中加入行动呼吁，那么它就只是在浪费空间。比如说。

“嗨！我们所有的产品都在打折，我们希望你能利用这个机会。你不会再找到像这样的交易了! 现在就在线访问我们!”

这比用GIF动画说 "我们所有的产品都在打折 "要好得多。你要确保文字有足够的影响力，这样人们就会更倾向于点击你的横幅广告或访问你的网站。这似乎只是在浪费宝贵的空间，但如果你想提高你的转换率，这是很值得的。

休息，休息一下！

4. 不要被那些不再起作用的廉价伎俩所迷惑

曾经有一段时间，使用 "100%免费 "或 "买一送一 "会对SEO文案起作用，但那些日子早就过去了。人们已经习惯于看到这些短语，以至于它不再作为一种有效的营销策略。事实上，过于激进的文案是你无法将访客转化为客户的主要原因之一。例如，如果你的横幅广告说 "买这个送那个"，它更有可能让人们感到厌烦而不是被吸引。

至关重要的是，你要做你的研究，不要被骗去做一些实际上会损害你和你的业务的事情。

5. 尽量将信息纳入一个更大的画面（或一句话）中

为LED灯写出好的文案并不容易，但如果你坚持下去，并尝试不同的措辞变化，你最终会得到一些吸引人和令人难忘的东西。

你应该关注的第一件事是你的行动呼吁。如果你正在进行销售或提供某种促销，那么这将是你的主要信息。只用一句话，试着用 "现在"、"得到 "或 "购物 "等词来概括你希望人们做什么。同样重要的是，你的信息是一个大画面的一部分（例如，你可以创建一个横幅广告或开展某种营销活动）。如果对还没有点击链接的人来说，它没有100%的意义也没关系，但一旦他们点击了，就应该很清楚。

底线是这样的：写好LED招牌文案的关键是直奔主题，不要浪费人们的时间。如果你能做到这一点，那么你一定会看到转化率的提高

以下是英文原文，绝对原创，但如果你直接复制粘贴使用，就不是原创咯，

一定要重写，重写，重写

5 Tips for Successful Copywriting for LED sign

LEDs are an integral part of our life right now, which is why it's not uncommon to see them being used in billboards, building-front advertisements or even on TV. While their efficiency and longevity are certainly benefits of using this type of lighting, the ease by which you can change the message they display is just another reason why marketers are using them for their marketing campaigns.

And that's where the challenge lies: how do you write copy that will make people want to buy your product? How do you make sure that the message which is being displayed through LED lights are enticing enough for someone to click on the "call-to-action" button?

The answer to these questions lies in how well you can write copy for your LED lights sign. Here are 5 tips to help you out:

1. Make sure that the message is creative yet brief

It's not enough to provide a creative and enticing message; it also has to be as brief as possible (ideally with 3 words or less). For instance, if you were to create a marketing campaign for LED lights that are targeting teenagers, your message shouldn't simply say "get these". You need to give them an incentive; for example, by saying "get these now", it is clear that they won't regret getting LED lights at all.

2. Make sure that the text can be easily read

There are tons of LED lights that you can buy online or at your local hardware store, but not all of them are well-made. Some brands use LEDs with low-grade lenses, which diffuse the light in a very scattered manner, which can make it hard for people to look at it. So make sure to do some research before buying the product. Also, don't try to squeeze in a long message in a LED light that has a small screen size since it won't be able to show it all anyway.

3. Don't use an animated GIF if you can't include a call-to-action

There are so many things that you could write for a LED sign, but if you can't include a call-to-action in it, then it's just going to be wasting space. For example:

Hi! We're having a sale on all of our products, and we would love for you to take advantage of that. You'll never find another deal like this! Visit us online now!

This is so much better than saying, "we're having a sale on all of our products", with an animated GIF. You want to make sure that the text has enough impact so people will be more inclined to click on your banner ad or visit your website. It might seem like you're just wasting precious space, but it's well worth it if you want to increase your conversion rates.

4. Don't fall for cheap tricks that don't work anymore

There was a time when using "100% free" or "buy 1 get 1 free" would work for copywriting, but those days are long gone. People have become so used to seeing these phrases that it no longer works as an effective marketing strategy. In fact, being too aggressive with your copy is one of the main reasons why you're not converting visitors into customers. For example, if your banner ad says "buy this and get that for free", it's more likely to get people annoyed than enticed.

People are so used to seeing short messages displayed on LED lights, so they don't even dare to try.

5. Try to fit the message into a bigger picture (or one sentence)

It's not always easy to write good copy for LED lights, but if you stick with it and try out different variations of how you phrase things, you will eventually get something catchy and memorable.

One of the first things you should focus on is your call to action. If you're running a sale or offering some kind of promotion, then that would be your main message. With just one sentence, try to summarize what you want people to do by using words like "now", "get", or "shop". It's also important that your message is part of a bigger picture (for example, you could create a banner ad or run some kind of marketing campaign). It's okay if it doesn't make 100% sense to someone who hasn't clicked on the link yet, but it should be clear to them once they do.

The bottom line is this: the key to writing good LED sign copy is to get straight to the point and not waste people's time. If you can do that, then you will definitely see an increase in your conversion rates!

如果还想看到更多内容，帮我👍，和转发，希望能帮到更多的外贸人。

内卷再激烈，只要你用SEO内容文案树立了品牌高墙，还用担心没有客户吗

现在就跟着颜Sir学习怎么做好产品营销吧，我所学的全部来自他哦！！