Cold email best Practices

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上了汪晟老师的课之后了解到Cold email，搜索之后发现这个文章,分享出来，希望对大家有帮助！

Cold Email Best Practices

Put Yourself in Their Shoes

How do your customers view the problem you are trying to solve? Have your message meet them where they are at, and help them solve a legitimate problem.

Write Like You Talk

People can sniff out “marketing copy” right away. Write your message like something you would send to a coworker, not giving a speech to 1,000 people.

Forget the Introduction

When someone views your message on their mobile device, and the first line reads, “I’m Mike with ABC Corporation,” you make it very easy for your prospect to delete the message and not read any further, especially if you hit them on a busy day. Ditch this intro! There will be an appropriate time for an introduction later.

Get to the Point

You have a very short window to get your prospects attention. Lead with your most compelling piece of info, and make it good!

Keep it Short

If your message is a burden for your prospect to read and/or respond to, they won’t. So keep it short and simple.

Personalize What You Can

If you can, adding your prospects first name is good, but not essential. Especially if you can jump right into a conversation they are excited to talk about.

Put All Contact Info in Your Signature

Make it easy for your prospect to do a little detective work by architecting your signature to include the links you want them to see. Be subtle about this, less is more in many cases.

Avoid Images

Images can hurt deliverability, and may be better served on a landing page after your prospect clicks your link.

Include a P.S.

You can use the P.S. to satisfy the opt-out requirement, keeping the message conversational rather than having the obnoxious opt-out link.

Close with a Question

Asking a quick question can be a great way to entice your prospect into a conversation with you. A great way to begin the relationship building phase towards the sale!

Follow Up, then Follow Up Again!

If your prospect doesn’t reply to your initial message, go ahead and follow up. They may still be interested when they have more time to respond!

Test Your Messages

Try different hooks in each of your messages. Try giving them more or less details, and try different links and educational resources.

Consistency

Don’t ever quit! It can be a numbers game on some level, and a dedicated commitment to sales prospecting can bear a lot of fruit over time!