LinkedIn专业运营方法
接上篇。根据@格格千岁 的文章图片整理而成。工具：扫描王+DeepL
Professional Idears will help you grow your Linkedin company page followers and start earning new,qualified
Make sure you' re covering all your bases with your Linkedin company page from the ground up.
1. Update your profile fully.
The most basic of basic first steps, so we'll just cover the major points quickly:
－Logo and cover image
－Keyword rich overview copy consistent with your brand voice
－Website URL, industry, and company size and location
专业的想法将帮助你增加你的Linkedin公司页面的追随者，并开始赚取新的、合格的收入。
确保你的Linkedin公司页面从头到尾覆盖了所有的基础。
1.全面更新你的个人资料。
这是最基本的第一步，所以我们只需快速涵盖主要的几点。
- 标志和封面图片
-与你的品牌一致的富含关键词的概述
-网站网址，行业，以及公司规模和位置
2.Post content regularly.
There's no definitive rule for how often to post on Linkedln because audiences and content strategies vary
dramatically from one business to the next.
－HubSpot recommends posting between two and five times a week.
－ A general rule of thumb is to avoid posting more than once a day,which can cause a drop off in performance and engagement
2.定期发布内容。
在Linkedln上发布内容的频率并没有明确的规定，因为受众和内容策略在不同的企业之间有很大的不同。因为受众和内容策略在不同的企业之间有很大的不同。
-HubSpot建议每周发布2到5次。
- 一般的经验法则是避免每天发布超过一次，这可能会导致业绩和参与度的下降。
3.Post quality content.
More important than posting regularly is posting quality,useful content.Useful content will be educational, entertaining, engaging, or enrichingor a combination of any of the four.
3.发布高质量的内容。
比定期发布更重要的是发布高质量、有用的内容。有用的内容将是教育性的、娱乐性的、吸引人的或丰富的，或者是这四者的组合。
4..Use Page analytics.
Take advantage of Linkedln's Page analytics to gain valuable insights into what content works, who your audience is, and how best to reach them. We recommend recording your most helpful social KPls in a monthly scorecard. This makes it easier to deduce the reasons behind lifts and dips in traffic, engagement, and followers and respond in an agile way.
4.使用页面分析。
利用Linkedln的页面分析来获得宝贵的见解，了解哪些内容是有效的，谁是你的受众。
以及如何最好地接触他们。我们建议在每月的记分卡中记录你最有帮助的社交KPls。
这样可以更容易地推断出流量、参与度和追随者上升和下降背后的原因，并以敏捷的方式作出回应。
5.Add links and follow buttons on your website.
While this is a basic part of setting up any new company social presence,it's easy to overlook as it's not part of the actual account set up process.There are a wide variety of widgets and plug-ins you can use to direct site visitors to your Linkedln page, no matter what hosting platform you use.
5.在你的网站上添加链接和关注按钮。
虽然这是建立任何新的公司社会形象的一个基本部分，但很容易被忽视，因为它不是实际账户设置过程的一部分。
你可以使用各种各样的小工具和插件，将网站访问者引导到你的Linkedln页面。
无论你使用什么样的托管平台，你都可以使用各种各样的小工具和插件，将网站访客引向你的Linkedln页面。
6.Using employees and their network to grow your Linkedln audience.
When employees post, they reach more people than the company page does.
It's easier to grow your Linkedln following by tapping into your employees' networks than just starting from scratch.
Here are a few ways to do that.
Make sure all employees connect their profile to the Page properly.
It's an easy but often overlooked part of setting up your Linkedln profile and should be part of your profile best practices for employees.
6.利用员工和他们的网络来增加你的Linkedln受众。
当员工发帖时，他们接触到的人比公司页面要多。
通过挖掘员工的网络来增加你的Linkedln粉丝，比从零开始更容易。
这里有几个方法可以做到这一点。
确保所有的员工都能正确地将他们的个人资料连接到页面上。
这是设置Linkedln个人主页的一个简单但经常被忽视的部分，应该成为你的个人主页的一部分。
7.Have select employees invite their network to the page manually.
You know what doesn't work? Cold inviting people to like your company page. If you've ever received such an invite,
you know exactly how jarring and off-putting it can be. Not the kind of first impression you want to be making.
Instead, leverage your employees' networks -- aka people who already know and trust them instead of random
strangers who have no prior experience with your company. You can invite up to 100 per day.
7.让选定的员工手动邀请他们的网络到该页面。
你知道什么不起作用吗？冷酷地邀请人们喜欢你的公司页面。如果你曾经收到过这样的邀请。
你完全知道这有多刺耳和令人反感。这不是你想留下的第一印象。
相反，利用你员工的网络--也就是那些已经认识并信任他们的人，而不是那些事先没有接触过的随机的
陌生人，因为他们之前对你的公司没有任何经验。你每天最多可以邀请100人。
8.Add Linkedln page links to everyone's email signature. Since you're already speaking with customers and prospects, this is a perfect and unobtrusive place to drop a link to your company page
8.在每个人的电子邮件签名中添加Linkedln页面链接。由于你已经在与客户和潜在客户交谈，这是一个完美的、不显眼的地方，可以将链接放到到你的公司页面的链接
9.Have key employees reshare your content. Encourage key employees to share to their own network key employees could be anyone on your team from founders, senior leaders, sales, or anyone in HR or customer facing, depending on the content they're sharing.
9.让关键员工重新分享你的内容。鼓励关键员工向他们自己的网络分享关键员工可以是你团队中的任何人，从创始人、高级领导、销售，或人力资源或客户方面的任何人，这取决于他们分享的内容。
10.Have key employees post original content.. Positioning your employees as experts in their field and elevating thelr voices. Using content to grow your Linkedin audience:lf your content doesn't elicit a response, you won't reach past your owned audience.That means your audience isn't growing.
10.让关键员工发布原创内容。将你的员工定位为他们领域的专家，提升他们的声音。使用内容来增加你的Linkedin受众：如果你的内容没有引起回应，你就不会超过你拥有的受众，这意味着你的受众并没有增长。
11.Create engaging video content.
Why video? Not only is video a powerful tool for digital marketing in general (84% of buyers cite branded video as a major factor in their decision to buy), it's also specifically beneficial on Linkedln.
The algorithm tips dramatically in favor of video content, a fact that is supported by the rise of video content on the
platform and the 87% of marketers who report Linkedln video as an effective part of their channel strategy.
You can use video for a variety of applications, from product demos to case studies to behind-the-scenes series
-it's up to you.
Remember to optimize for mobile, since that's where the majority of your audience is.
11.创建有吸引力的视频内容。
为什么是视频？视频不仅是一般数字营销的有力工具（84%的买家将品牌视频作为他们决定购买的主要因素），它在Linkedln上也特别有益。
算法明显倾向于视频内容，这一事实得到了Linkedln平台上视频内容增长的支持。
平台上视频内容的增加，以及87%的营销者将Linkedln视频作为其渠道策略的有效组成部分，都支持了这一事实。
你可以将视频用于各种应用，从产品演示到案例研究，再到幕后系列。
-这都取决于你。
记住要针对移动端进行优化，因为你的大部分受众都在那里。
12.Answer all of the comments to keep conversation streams active.
Your Linkedln feed is not chronological; instead, you're shown posts based on an algorithm. How does the algorithm determine which posts are useful and popular enough to show (and keep showing) on your feed? A number of factors but engagement metrics are high on the list -- including comments. So if you're not responding in the comment section of your posts, you're letting valuable, algorithm-signaling engagement go to waste.
12.回答所有的评论，保持对话流的活跃。
你的Linkedln资讯不是按时间顺序排列的；相反，你会根据一种算法来显示帖子。这个算法是如何决定哪些帖子是有用的、受欢迎的，足以在你的feed上显示（并且一直显示）？有许多因素 但参与度指标在列表中排名靠前--包括评论。因此，如果你不在你的文章的评论部分作出回应的评论部分，你就会让有价值的、发出算法信号的参与被浪费掉。
添加表情
