学习完领英课程,我把自己手中客户整理了,我用买家视角跟客户沟通,非常顺畅,不断输出价值,不断给钩子。
7月份我拿到了3个新客户的订单。
拿其中一个案例说说.
添加领英到私域, 用mailgroup的方式。(个人原因,详细信息暂不方便公开。mailgroup的思路供大家参考。)
首先需要分析自身的优势,是产品价格?公司?我们公司的平台价值在这个行业比较大,所以我通常会着重在公司价值植入。
主题: To Brian: Innovation ** product catalog
Dear Brian,
This is Lily from YOUR COMPANY NAME, with the customers of Haier, Huawei, and Xiaomi for many years, hope can find a way to work with you.
Kindly please find our product catalog for your reference. Will share more information in the next email.
Lily
Best regards
我知道客户找的是产品是A。但我们公司有几个工厂,我告诉客户的目的是让客户知道我们工厂的实力。塑造更高的价值。
主题: Re: To Brian: Innovation ** product- company profile
Dear Brian,
This is Lily again.
I was browsing your website for 30mins and noted you're doing a very professional job in the heating products.
Let me introduce you to our product line.
There are three companies in the ** Group.
1) company1: Specialized in the production of product names since 2009. 60%ODM, 40%OEM.(
2) company2: Specialized in the production of product names.
3) company3: Specializes in the production of product names.
(All three companies operate independently. )
Moreover, kindly please find the company industrial park and a few production situation videos in the attachment. Will recommend some models to you in the next email.
Lily
Best regards
这个mailgroup是直接copy冰大之前的公开课程还是业务课程里面的其中一篇。
主题:Re: Re: To Brian: BSCI factory audit test report
Dear Brian,
More information for you.
Please check our factory audit report in the attachment.
It is our mission to comply with EU compliance and safety regulations in factories, including social responsibilities.
Lily
Best regards
内容是直接强调有相关市场的认证,然后直接推荐产品型号。
Re: Re: To Brian: Us market **product name trends
Dear Brian,
Our items are approved CE, CB, Rohs, and UL certificates, please don't worry about the quality.
I propose product name will be more suitable for your category. Recommendation models A and B to you. Please check the attached product catalog.
If you have any questions, please feel free to contact me.
Lily
Best regards,
客户过了10天之后回复我的第一封邮件。
7月份出样,8月份成交的第一个订单。
(1)通过领英线下课,成交3个新客户订单
(2)领英开发不用做数据,拿到结果才是关键
因为冰大的业务课程,我自以为我自己已经非常熟练了,所以领英的线下课程从第一期开始一直在犹豫要不要去,毕竟广州到南京还是有点距离。
另外,我是一个使用了领英N年的老用户,在各大领英大神的推崇下,我在2022年4-7月大力发展领英,用各类工具在领英这平台上加人,最终仅followers就有17000个。牛不牛?
我一直以为自己很牛,直到我看到冰大的公众号文章里一篇关于领英的文章,我开始统计这么牛的数据,转化率为多少。
非常低,只转化了10几个样板客户,和一个大货。
所以我决心去线下课程听一听,顺道深度反思下自身的问题。
是的,冰大说,数据都是虚的,你的一切只为了结果。
太多的人都把重点放在追求一个数据上,展会比哪个业务的名片多,月度比哪个业务成交的样板数量多。
Work smart not work hard, 这句话让我深深地反思了自己的问题。
线下课程思路很清晰,落地程度是我听了N多课程里面的No.1。
几十万的课程,十几万的课程,几万的课程,我们公司每年都有,对业务的各种激励,N多资料,各种打鸡血,各种打压你心里的,各种 blablablabla...
但从没有一个人告诉我们数据没有用,你要的是结果。
拿到客户只是20%,转化客户才是最重要的甚至大于80%。
用买家视角,解剖mailgroup是最让我有所收获的环节,收获良多。
很多业务员手中有N多客户,就是无法成交,各种理由,各种借口,我就是其中一个。
接下来说说我线下课程之后的战绩吧。
8月份我会运用课堂上的领英思维。
1)运用课程上7+X套找客户方法,在领英添加客户,拿到客户邮箱到私域。
2)然后用mailgroup。 但在mailgroup上优化提供价值部分,更顺畅地引出钩子。(这部分线下课程有超越性颠覆性启发性的惊喜。)
结果后续会继续更新,敬请期待。
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