Social Media笔记-2

好词好句:

●This is an important concept to grasp because life hits very hard sometimes. Obstacles will surface. You’re going to get knocked down many times. The only thing that will keep you getting up and moving forward is a strong “why.” You must be focused and on purpose.

●You can learn from the school of hard knocks like I did.

●you’ll heed my advice and apply the tools and resource you learn here.

怎么定位自己？

position yourself strategically from the beginning：

 positioning is what a person’s first impression is of you or your company when they first encounter your website, a video you produced, an advertisement online, a TV commercial, a consumer review, a blog post you wrote.

Here are some questions you need to think strongly about:

●What do you want your marketplace to think about you?

●Do you have a personal story of hardship, tragedy, or triumph?

●Do you appear professional and elegant?

●Does your brand appear cheap or premium?

●Does your website look like it was designed by a second grader?

●Do you appear likeable and trustworthy?

●Have you earned (or engineered) celebrity status in your industry?

●Do you seem popular and well networked?

●Do you appear genuine, as if you actually give a damn about your audience?

●Does your website give the impression you’re in demand?

●How many positive reviews do you, your company, and/or product have online?

●Does your site make it seem like you’re a large company?

●Do you come across as knowledgeable and enthusiastic?

●Do you have a mission/purpose as to why you do what you do？

1. Tell your personal story

2. Create a custom category where you can be #1 创建一个自定义类别，你可以在其中排名第一

（比如：你可以标注自己是某个行业第一，某个区域强项是第一）

3. Get a professionally designed website 专业网站

4. Add credibility-boosting social signals to your website at the top.

加社交网站follows标志

5. Have pictures of celebrities or recognized industry leaders on your homepage.

show该行业非常有声望的人合影

6. Define your mission and feature the global impact you want to make by giving back. 定位自己的工作，通过客户反馈/评价来展现你想要产生的全球影响

7. Manage your reputation.  管理个人信用/声誉

Reputation is currency. It can either make or break you online.

Amazon  Consumer Reports   iTunes   cNet     Engadget     GoodReads ConsumerAffairs     PissedConsumer     RipOffReport

了解以上网站，向他们学习

You can also set up a Google Alert or SocialMention to automatically notify you when someone posts anything about a keyword you’re tracking. See the following sites: http://www.Google.com/alerts and http://www.SocialMention.com.

Topsy.com and SocialMention are good investigative tools that can be used to search targeted keywords on social outlets.

Topsy.com和SocialMention是很好的调查工具，可以用于在社交网站上搜索目标关键词。

8. Other important psychological triggers that position you as the leader.

花点钱，搞个专业头像

有上过电视，TV logo show 出来

As you probably already know, people tend to do business with those they feel comfortable with.

How others perceive you and your brand online or offline is critically important. You MUST come across as intelligent, honest, believable, and trustworthy.

One of the best books I’ve ever read on this subject is called The Credibility Code by Cara Hale Alter.