social media笔记-3

怎么建立自己的声望

Let me break it down in terms of everyday life让我从日常生活的角度来分析

比如：神经外科医生赚的钱比执业医师多得多。

1.  Determine your desired position 定位自己职务

You also want to answer these four questions: 先回答这4个问题：

a.   What’s your magic power in the market you serve? 你有啥绝活?

b.   What is your superhero identity? 给自己定位啥角色？

c.   What do you stand for? 希望表现出什么形象？

Example: “(your name) is known as the most sought after (insert magic power or superhero identity) in the marketplace.”

  “He/She is famous for (fill in this blank with the application of your magic power applied to what you stand for).”

d.   What do you stand against? 不希望自己被黑成啥？

how to get an awesome result without bad stuff

Here are several ways you can pre-frame before you actually interact with anyone：几种方法让人先了解你，在没接触之前：

a.       Online Video 在线视频

b.      Pay Per Click (PPC) ad copy付费广告文案

c.       Press Releases 新闻发布会

d.      Blog Posts 发布博客

e.       Guest Interviews 嘉宾访谈 （你访谈谁或者被谁访谈）

f.       Articles 写文章

g.      Forum Contribution论坛贡献

h.      Syndicated Content 点赞，转发，分享内容

2.      Indoctrination 教导/教条 （强化和客户群体的关系）

we need to deliver value, build social proof, and get people to know, like, and trust us before they will do business with us.

怎么建立自己的产品/服务

模板参考：

Lifestyle: 生活方式

Recreation: boats, cars, planes 娱乐

Travel 旅游

Hobbies Sports: peak performance, coaching, how to play 爱好

Home: buying your first home, renovations, investment properties, moving 房地产

Pets 宠物

Protecting the environment 环保

Health: 健康

Fitness 健身

Weight loss 减肥

Nutrition 营养

Healing 康复治疗

Energy + living healthier 活力健康

Quitting smoking 戒烟

Breaking addictions 戒瘾

How to deal with illness如何应对疾病

Eating disorders饮食失调

Mindset & Spirituality: 心态和精神

Personal development 个人发展

Meditation冥想

Spiritual growth 精神上的成长

Pursuing your dreams 追求梦想

Writing a book 读书

Living a more balanced life 平衡生活

Religion宗教

Business & Education: 商业和教育

Starting a new business or home-based business  SOHO工作/新工作

Finding (and getting) your ideal first job 理想中第一份工作

Managing others, leadership 管理/经营

Outsourcing strategies外包战略

Retirement 退休

Marketing strategies: 营销策略

social media, video marketing, online marketing社交媒体、视频营销、网络营销

Sales training销售培训

Negotiation strategies 谈判策略

Communication strategies 交流策略

Time management 时间管理

Project management 项目管理

Skill training: 技能培训

writing, copywriting, design, video production, etc.

Getting into college

Getting an MBA

Going back to school

Pedagogy

Family: 家庭

Getting pregnant, managing pregnancy 怀孕

Adopting a child 收养子女

Parenting 养育子女

Empty-nest syndrome 空巢综合征

Caring for aging parents 照顾年老父母

Death of a loved one (parent, child, spouse, etc.) 亲人的亡故

Domestic violence 家庭暴力

Special events: planning a wedding, honeymoon, bar mitzvah, birthday 结婚，蜜月，生日

Intimate Relationships: 亲密关系

A new relationship 恋爱

Getting engaged  结婚

A breakup Marriage 分手

Divorce Passion, intimacy, sex 离婚/性

Discovering your spouse is having an affair 外遇

Moving in, living together 搬家

Finances: 财政

Taking control of your money 理财

Reading a balance sheet 资产负债表

Managing your business finances 管理财务

Inheritance 遗产

Estate planning: wills, trusts, living wills, etc. 房地产规划：遗嘱、信托、生前遗嘱等

Getting out of debt Going bankrupt Being sued Tax strategies Investing strategies

脱债破产被起诉税收策略/投资策略

拿出一张纸，认真回答以下问题：

1.  Brainstorm an Idea.头脑风暴

▲What do you absolutely love to do? 最喜欢做什么？

▲What is your passion? 你的爱好是什么？

▲What would you do for free if you could? 如果可以的话，你会免费做什么？

▲What are you really good at (personally and professionally)? 你擅长什么？

▲How do you spend your free time? 你怎么分配自由时间？

▲What do others consistently ask you to help them with? 别人不断要求你帮助他们做什么？

▲Who do you know who has a special skill or expertise that you can leverage? 你知道谁有你可以利用的特殊技能或专长吗？

▲Who do you like to work with? 你喜欢跟谁工作？

▲What group or type of people do you want to help? 你想帮助哪一类人？

2.   Adjust and Narrow Your Focus. 调整和缩小你的焦点

▲Ask for feedback from those you trust. 向你信任的人寻求反馈

▲Get as much information as possible on your concept,idea,or opportunity. 获取尽可能多的关于你的概念、想法或机会的信息。

▲Brainstorm outrageous solutions. 集思广益的解决方案

▲Ask better questions: 提出更好的问题

“What if?”Challenge your thoughts by imagining alternative solutions.

“如果呢？”挑战你的想法，想象其他的解决方案。

“How would they do that?” See things through the eyes of someone you admire. “他们会怎么做呢？”通过你崇拜的人的眼睛看问题。

▲Consider combinations. 思想合并

Many new ideas are the fusion of other ideas. Look for ways to combine something you love (or hate) with a product/ service/concept that will make it easier, more efficient, or more fun. 许多新思想是其它思想的融合。想办法把你    喜欢（或讨厌）的东西与产品/服务/概念结合起来，这样会使它更容易、更有效率或更有趣。

What new product/concept/service can you generate by matching together ones that already exist? 通过将已经存在的产品/概念/服务进行匹配，您可以生成哪些新的产品/概念/服务？

What individuals or companies can you PARTNER with to create a new business venture? 你可以跟谁合作？

How can you combine your personal skill set with that of someone else to develop a niche market? 你如何将你的个人技能与他人的技能结合起来以开拓一个利基市场？

How can combining products make it easier for the end consumer?             组合产品如何使最终消费者更容易？

Decide on the best direction—not the perfect idea, but an idea that can help you develop and produce.

     决定最佳的方向——不是完美的想法，而是一种可以帮助你发展和产生的想法。

3.  Decide on a Course of Action. 决定行动方针

▲What types of products can you create out of your idea?

你能根据自己的想法创造出什么类型的产品？

How-to training (step-by-step how-to) 怎么培训

Provide done-for-you resources that make things easier

提供使事情简单的现成资源

Case studies, examples, and stories个案研究、实例和故事

Automated systems that save people time and money

节省时间和钱的自动化系统

Live events and experiences 现场活动和经验

▲How can you create escalation (higher-end product offerings) with this idea?

  如何用这个想法创建升级（高端产品）？

     What are some related products and services you can create to enhance your product portfolio? 你能创造哪些相关的产品和服务来提升你的产品组合？

▲Who can you model? 你能效仿谁？

Who is doing something similar—successfully—in your target market?

有谁在你的目标市场做成功过？

▲How will the marketplace respond to your product idea?

  市场对你的产品方针会有什么反应？

In what way is this not currently being marketed or maximized?

在哪些方面目前还没有在市场上销售或最大化？

What segment of an established market is currently being ignored?

一个成熟市场的哪一部分目前被忽视了？

What can you give away to get people excited about your topic/product?

你有什么可以让人们对你的主题/产品感兴趣？

Who is the ideal market and customer you’re committed to serving?

谁是你所致力于服务的理想市场和客户？

Overall group (entrepreneurs, golfers, diabetes sufferers, moms, etc.)?

    总体群体（企业家、高尔夫球手、糖尿病患者、母亲等）？

Gender? 性别？

Education, profession? 教育程度，专业？

Annual income? 年收入？

Geographic location (if applicable)? 地理位置？

Where can you find these people online? 你能在线上哪里找到他们？

What is their biggest problem or fear?    他们最担心和害怕什么？

If they could make three changes in their life, what would it be?

如果他们能在他们生活中做出三个改变，会是什么？

Which celebrities do they trust in this market?

在这个市场上他们相信哪个名人？

4. Know Your Purpose and Why You Do What You Do.

了解你的目的和你做你所做的事的原因

▲Why do you want to create and promote your own products and services?

  为什么要创建/提升自己的产品/服务？

What lifestyle do you want to create for you or your family?

你想为你或者你家人创建怎样的生活方式？

What impact can you have on people’s lives as a result?

 你会对人们的生活产生怎样的影响？

▲Reasons to create your own product or service 创建自己的产品/服务的理由

▲Add massive value and make a difference for your customers.

  为你的客户带来巨大的价值和变化

Create healthy competition in the marketplace, advancing your industry.  Provide an ongoing source of revenue that pours in 24/7.

创建一个健康的市场环境，提升你的产业；提供持续的收入来源

Build a sustainable revenue strategy to grow your business through time.

建立一个可持续的收入战略来发展你的企业

Provide a creative outlet for your ideas in a tangible way.

为你的想法提供一个有创意的出口

Create an environment that necessitates personal learning and growth.

创造一个需要个人学习和成长的环境

Connect you to customers and people in new ways, deepening your relationships with others in the process.

以新的方式将你与客户和人联系起来，在这个过程中深化与他人的关系。

Leave a positive legacy and personal brand that lives long after you’re gone.

留下一个积极的资源和个人品牌，在你离开后依然存在。

5. Get it done! Imperfect action beats perfect planning—every time. 完成它！不完美的行动胜过完美的计划——每次都是这样

▲Get to work and turn your idea in reality. 开始工作，将你的想法付诸实践

▲Pick what product or service you want to create first. 选择您想首先创建的产品或服务

▲Decide on an irresistible marketing offer that will get your ideal customer to buy. Reverse engineer your product development. 决定一个不可抗拒的营销方案，让你的理想客户购买

▲Design your product so that it delivers on your offer and will help solve your customers’ biggest problems. 设计你的产品，使其能满足你的要求，帮助你解决客户的最大问题

▲Model what works. 示范什么是有效的

▲Find the proven strategies for getting your product to market, and save yourself time and money by not reinventing the wheel.

  找到使产品进入市场的行之有效的战略，节省时间和金钱

In the end, there are three things that matter in the big picture:

(1) What exactly are you selling?

(2) Who specifically are you selling it to?

(3) What will it take to get them to buy?