social media 笔记-5

6 ETHICAL PERSUASION SECRETS THAT BRING YOU MONEY

6个能给你带来金钱的秘密

1.      Reciprocity 互惠性

2.      Scarcity 稀缺性

3.      Authority 权威性

4.      Consistency 一致性

People like to be consistent with the things they’ve previously said and done. Consistency is activated by looking for, and asking for, small initial commitments that can be made. 人们喜欢和他们以前说过和做过的事情保持一致。一致性是通过寻找，请求可以做出小的初始承诺来实现的。

5.      Liking 好感

People prefer to say “yes” to those that they like. But what causes one person to like another? Persuasion science tells us that there are three important factors. We like people who: 人们更喜欢跟以下三点的人打交道：

▲Are similar to us 相似的

▲Pay us compliments 敬意/恭维的

▲Cooperate with us toward mutual goals 共同合作，实现共同目标的

So to harness this powerful principle of liking, be sure to look for areas of similarities you share with others and genuine compliments you can give them before you get down to business.因此，要想好好利用“喜欢”这个强大的原则，一定要在你和别人分享的地方寻找相似之处，并在开始工作之前真诚地赞美他们。

6.      Consensus共识/共鸣

Think of strategic ways that you can fuse the principles of consistency, reciprocity, authority, scarcity, liking, and consensus in your current marketing, communication, and product and/or service promotion. This includes everything from your product description, the blog posts you write, your email headlines, YouTube videos, paid advertising, sales letters, or any content you create. Everything. 想出一些战略方法，你可以将一致性、互惠性、权威性、稀缺性、好感和共识等原则融合到你当前的营销、沟通、产品和/或服务推广中。这包括你的产品说明、你写的博客文章、你的电子邮件标题、YouTube视频、付费广告、销售信函或你创建的任何内容。所有事。