social media笔记-4

The Perfect Sales Letter Outline (in 21 Steps) 完美的销售信函提纲

1.   Call out your audience. 唤起你的客户

2.    Use an attention-grabbing headline. 使用吸引注意力的标题

3.        Back it up with a sub-headline. 用副标题来支持

4.        Identify the problem. 找出问题所在

5.        Provide the solution. 提供解决方案

6.        Show the pain and cost of development. 展示发展的痛苦和成本

7.        Explain the ease of use. 解释使用方便性

8.        Show the speed and result. 展示速度和效果

9.        Future cast for them. 为他们预测未来

10.    Show your credentials. 出示你的证件

11.    Detail the benefits of the service. 详细介绍这项服务的好处

12.    Get and show social proof. 找到并出示社会证明

13.    Make your offer. 报价

14.    Add the bonus. 加奖金/津贴

15.    Build up your value. 提升自己的价值

16.    Reveal your price point. 透露你的价格点

17.    Inject scarcity if there is any. 如果有的话，注入稀缺资源

18.    Give a money-back guarantee. 提供退款保证

19.    Make a call to action. 发出行动呼吁

20.    Give a warning. 给予警告

21.    Finally, close with a reminder. 最后，以提醒结束

The 8-Part Copy Test after Finishing the Sales Piece: 完成销售需要测试的8个问题：

1.        Did you grab your readers by the throat with your headline?

你的标题是否抓住了读者的心？

2.        Did you clearly explain that you understand the problem?

你清楚地解释了你知道的问题所在吗？

3.        Did you show them so much proof that they can’t possibly doubt what you had to say?

你有展示足够的证据，足以让他们不可能怀疑你要说的话吗？

4.        Did you show features and benefits to your offer that included the word “so” in each line?

你是否在每一行都包含词汇“所以”来展示你offer的特征和好处？

5.        Did you assure your prospects that your product will be very, very easy to use?

你确定客户群体会认为你的产品将会非常容易使用？

6.        Did you assure your prospects that your product would work very quickly to solve the problem?

你确定客户群体会认为你的产品可以很快解决问题吗？

7.        Did you clearly explain the pain of the experience by not accepting your offer?

你是否清楚地解释了经历的痛苦，如果也不需要接受你的offer？

8.        Did you demonstrate incredible value in your offer—so much so that your prospect would feel stupid for not buying your product?

你是否展示了你offer的难以置信的价值——以至于你的客户群体会因为不买你的产品而感到愚蠢？