Hi, how are you!
●Hi, are you Mark? I used to talk with you on facebook.
●My friend’s name is also mark.
●You really looks like one of my friend.
●You look a little tired. Have a seat.
●Hi, are you looking for booth No., can I help you?
●How do you like the fair?
●How many times you come to the fair before?
●We attend the fair for 5 years. Did you hear about our company before.
●It’s new and hot, which price you get?
●You really have good eyes. It is our hot item. Do you wanna try?
●I like your shirt.
1.如何要名片?
●找理由要名片may I know your market?
●名片&目录,交换名片
●发报价,要名片
●如果客户不给名片的话,要客户手写company name, name, email, phone.
●如果客户不肯写的话,拍客户的胸牌 邮箱
●名片:看国家、看行业、看职业,检查是否有邮箱
●Linkedin Facebook, google 分析
2.如何问?
●Will you do OEM, or just use our brand?
●How to send goods to you?
●是否有单?
●When do you need to receive goods?
●Will you confirm order during the fair?
若没说,接着问:
●What is your customer group? Are you wholesaler or retailer?
●How often do you buy ***
●How many containers you buy each year?
若感到客户比较含糊
●Did you buy *** from China before?(当无法判断客户是否专业是才问)
3.其他深聊话题
●How do you like the fair?
●Did you find something new or interesting?
●Do you come to the fair or new new product, new supplier or just have a look?
●Which brand you buy before?
●How many days will you stay in China?
●How is your business going?
●How many suppliers do you have in China?
●How do you like our company?
●Do we have chance to do business with you?
●Will you confirm the order during the fair?
4.老客户还可以聊什么
●How is your son/daughter?
●I have a gift for you.
●how do you like our cooperation? Anything we need to improve?
●How many suppliers do you have in China?
●What’s your plan next year?
●How is RCA01 selling in your market?
●What is the best seller in your market?
●How is your business going?
●Don’t worry, we will help you.
●Can we have dinner together?
6.如何引导客户客户&促单
●This bag sells well in your market.
●I have a customer in your market buys 3 containers of this bag each month.
●This one, retail price in Europe is around USD60/pc, you can enjoy very good profit.
●If you can buy more quantity, price will be ...
●You can buy one container to test the market, and after 2 months for peak season.
●This price is only valid during the fair. If you confirm the order and make payment now, it will
save .... USD for you.
●Do you need sample? Please advise your hotel address, and phone no, we can send sample
directly to your hotel.
问题一:如何让客户记住自己和公司
1. 360度展示
2.合影加产品or 名片,背景带公司logo和email,按照客户的角度来拍照片。
3.在中国呆多久?邀约公司参观。
4.问Wechat,whatsapp,skype 并加上。
5.发照片时,一起告知面谈内容,加深印象。
问题二:客户再来记不住客户
记录:
●几号来,上午下午,几点?感兴趣产品,何时要货,数量,销售渠道。
●谈了多久,来了几次。
●拍照。
●细节记录:客户着装,黑发,白发,眼睛,相貌特点?几个人?什么场景?给客户报价
的时候可以说我很喜欢你的T恤。
●当天中午,晚上复习回忆。
●Likedin,Facebook重要客户相片。
问题三:客户总是比价格,怎么办?
●为什么觉得价格贵?
●在哪个摊位,给了什么价格?
●给价格区间
●成本拆分(质量区别)
●服务差别
●顾左右而言他,不做比价工具。
●之前买过哪个品牌?做促销还是做自己品牌?
●你在这行做了多久了?我们也做了很久了,公司介绍。。。
●低价格的产品在公司,我们先聊聊。
问题3 展会客户太多,如何兼顾?
背景:正与新客户A交谈,老客户C来了,还有观望的D客户。
对正在谈的客户A说:
1.i have an old customer there. Can you give me one minute?
2.Here is our catalogue, you can tell us item No., then we will give you price together.
3.Then I will send you email later.
对于碰巧来访的老客户,怎么接待:
A: hi, john how are you?
C: Fine, what about you?
A: Fine, too. So nice to meet you.
C: Me, too.
A: Have a seat, please. And have some water.
I still
对观望的D客户:
A: Hi, how are you? We have so many customers here , our products are too popular.
问题四:把握不准客户需要
不停给客户介绍各种新款产品,最后反而不知道客户需要哪个产品,跟客户谈了很多,单客户只是恩恩嗯怎么办
●Is it good?
●Do you like it?
●So you like our RCA01, right? Do you need a sample?
●Do we have chance to start business together?
●What else are you looking for?
如何让客户记住自己?
问题六:客户问MOQ的时候,如何探测客户实力?
把MOQ加码,我们的起订量是100,跟客户说200.
Our MOQ is 1000pcs, is that okay for you?
How to send goods to you?
展会跟踪
(一)客户分类
A: 马上要PI或是样品(联系方式,定金)
B:近期需要货,展会后在中国看厂。用样品来吸引客户。
C:意向客户,要求给报价单,后续跟进。
D:留下名片没大沟通。
(二)展后跟进-如何联系客户让客户印象更深
第一封邮件
当天晚上发,加深印象。
●见面日期,上下午,时间段。
●展位号 感兴趣的产品图片
●目录封面
●合照 产品or 名片,一句话夸奖
●简单报价或是样品准备。
●给到手机号,欢迎随时联系我,特别强调欢迎再次回来参观。
第二封邮件
产品报价 我司PDF简介
第三封邮件
表示关心,在中国呆多久?欢迎来我司。逛展会是不是很累。你是什么样的业务员,就吸引什么样的客户。
电话:
你在中国,待多久?约见面。
●跟进频率,不同理由联系客户,抓紧时间。
●参考“做外贸如何跟进客户”
(三)每天展后小会:
哪些做的好的
哪些有更大上升空间
遇到客户哪些问题不知道如何回答(及时记录)
意向客户有哪些,后续打算怎么跟进?
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