What’s content marketing?

What is content marketing?

✅ When a hiking boots brand publishes articles about the top hiking trails around the world, that’s content marketing.

✅ When a home goods company posts daily Instagram stories featuring interior design inspiration, that’s content marketing.

✅ And when a tool manufacturer sends weekly email newsletters with home improvement guides? You guessed it: content marketing.

In all these examples, the goal of content—the blog posts, the Instagram stories, the email newsletters—isn’t to sell a product. At least not immediately.

You will start seeing results from your content marketing program right away in the form of website traffic. But you shouldn’t expect to double your sales overnight. That comes a little later.

It’s all about the long game.