想做内容输出(这里我们只讨论文案营销)
其实作为行业10-20年的从业者,你比任何人都更了解自己的行业。
你们目标客户关心什么问题,常需要哪些服务,多遇到哪些困难,有些什么样的需求,多有些什么烦恼,你一定多多少少知道,听到多,了解过。
这些每个问题进行整理,分类,拆分,归纳,延申,就可以汇聚出源源不断的话题
依照Golden Circle,通常的话题可以分成3大类
How: This is how the business fulfills that core belief. 怎么和你合作,你怎么提供这些服务
拿个印刷业务来说吧
prining service
Why you need to print books in China?
Why Printing Services in China are Popular?
Why you should provide the ABCs of Effective Children's Book
Why you need the ABCs of Effective Children's Book desgin
Why you should provide Self Publish Board Books
Why Choosing Hardcover Book Binding and Publication
Benefits of Self-Publishing a Cookbook
Advantages of a Perfect Bound Book
How to Choose the Best Printing Services China?
How to Make The ABCs of Effective Children's Book Design
How to Self Publish Board Books
How to Self Publish Children's Book
How to Create Fundraising Cookbooks
How to Creat Art and Photo Coffee Table Books
How to Design and Print Coloring Books
How to Self-Publishing Colouring Books and Comics Books
What Makes Brochure Printing as Perfect Branding Tool for Businesses?
Things to Know Before Printing Your Coloring Book
All You Need to Know for Cookbook Printing
Perfect Photo Book | Custom Cookbook Printing
仔细想想,其实每个产品和服务都可以至少推导出3个话题(why,how,what)
围绕这些话题,你可以拓展类似的产品和服务,
甚至话题之间归纳交叉,延伸出第4,5,6,甚至更多的话题。
比如说:
Why you need to print books in China
How to print books in China
What books should you print in China
可以归纳延申出以下话题:
Why self publish book is a good business
How to start your book business
...
平时多留心,多总结,甚至借鉴不同行业的话题,你可以只要替换产品和服务名称就可以直接拿过来用了。
有了这话题之后呢,你就要对每个话题列个提纲。
按照这些提纲,你可以搜集材料,开始写作了。
内容营销是个苦活,是个需要持续进行的工作。
但至少,积累的下来的都是你自己的。
都是成年人了,没有时间再浪费,一定要做有积累,能沉淀的事情,
而文案营销,内容营销就是一个可以有累积效应的事情。
相信你只要能坚持半年时间,1个星期2-3篇,你的网站流量一定会大幅度提升的。
还等什么呢,赶紧开始进行吧。
加油吧,各位!
以上
甑子丹
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