糟糕的2022年怎么给客户推产品？

早上听了一个Teco的分享，颇有收获；借用思维，临近下班给几个新老客户推荐了新画册，邮件如下；献丑了，不过也希望对大家有帮助。2022挺糟糕，但或许转机就在年底？

【老客户】

Hi J

Given that W（终端客户） is still planning to do drinkware business with XX, do you think if there is any chance that your sales team can pitch them with some new models?

My proposal is based on 2 points:

1. the 20oz and 30oz tumblers we sell to W are really classical (or we say old) models, so it's hard for us to stand out from the competition; to generate more sales, we need something new for the market.

2. the market is not so good now but we do believe the world economy will bounce back, soon or later, and people are going to spend more on houseware like drinkware, if we prepare for that in advance, we can share a bigger piece of cake after the economic recovery.

(and maybe there is a fit for XX's new development too)

And below 3 models are our cutting-edge in-house designs, physical samples can be provided for your review.

We're not the cheapest but every penny clients pay is worth it cause we keep refreshing our line.

Just let me know your idea.

稍微改动下，发给【新客户】

Hi D

Not sure if you have selected the items yet?

And...I may need to increase your workload, but I'm sure you won't want to miss it:

Please find the attachment, those are designs that we sent to XXX(标杆客户) and they're evaluating now.

Why we're still refreshing our line even though the global economy is not good? cause we believe the world economy will bounce back, soon or later, and people are going to spend more on houseware like drinkware; those who prepare in advance for the economic recovery will share a bigger piece of cake then.

(we know that big-box retailers like Walmart, Walgreens, and Target are dealing with inventory so China factories get much fewer orders in the 1st half of 2022, but with the end of the year approaching, we do believe orders will increase rapidly then cause the inventory will be sold out soon; so it should be a good time to do new developments now and lock factory capacity)

FREE samples could be provided for your review, please let me know your thoughts.

再结合汪晟老师的思维来一句: The main objective this year is to survive instead of profit, so we'll definitely give a competitive offer.

Teco说他曾经给一个大公司的15位采购写了150封定制化的邮件，在放弃之际，其中一个采购给他回了邮件，然后打开了局面；选中值得花精力的客户，精进邮件，辅以电话和社媒联系，跟进过程提供价值和新讯息，持之以恒，地球爆炸以前，总有几个眼花的客户能看上我们吧？

共勉之。

一个仍在奋斗中的销售。

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