1. 基础的客户背景调查:瑞士公司,成立于X年,主要生产创新的户外产品,例如睡垫、睡袋、帐篷、背包和户外配件。
我联系的人是负责产品开发的 Product Innovation Manager (找对人真的很重要!)
3. 正文 (注:部分隐私信息已做隐藏)
邮件主题:客户公司名 - Product Development - Outdoor Accessory
Hi XXX, (客户名字)
I would like to pitch our product for XXX (客户公司名) and I suppose you are the right person to discuss the possibility. (開門見山,我想向你推销XXX产品。我想你是洽谈该合作可能性最合适的人选。后半句话主要是传达一个信息:我是做过相关功课的。)
What product? It's an 很牛逼的产品 that is made of premium materials and used for outdoor activities. We've successfully worked with some well-known outdoor companies in the market and I believe it's an ideal accessory to add to your product category. (简单带入产品,点到为止。我开发信的目的主要是开启一段对话!)
Thank you for your time and let's keep this ball rolling if you are interested. (CTA)
P.S. I'm pleased to share more product info (and samples) we've developed for your reference. (植入一个钩子作为后续互动)
希望对你们有所启发!共勉之!@阿拉蕾小编
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