案例分析 最近和一个澳大利亚的老客户讨论如何建立网站

前2天,一个澳大利亚的老客户说希望重新做个网站, 还说希望直接用A公司的套用 ,我直接否定了她的想法,和她说可以借鉴但是不能简单的COPY. 一来一回,我把华Sir的思路和她说了一下, 她十分赞同,马上开始了行动, 期待她完成后的作品. (这里就不显示具体公司名字了)

邮件往来如下:

Hi,Scott ,Great news I just bought my Domain name, XXXmuffler.com , I would like to use A.pty flier to put as my website just change the colors of the equipment to red , and change xxx to xxx Let me know what you think.. my son is a graphic designer. But any help from your side would be greatfull.
这个朋友希望直接套用新西兰一家公司的网站,仅仅是LOGO和产品颜色,还说自己儿子可以帮助图片设计.

Hi,Debra,long time,glad to know that you would like to build a new site, but i think just replace your logos and change the goods color from A.pty is not good enough, you'd better combine with more your idea and others websites.like B pty ,C pty ,D pty.com
我建议他多参考同行,多考虑自己独有的思路,不要简单的COPY.也发了些澳大利亚他同行的网站给他参考

Am I competeing against other campanys websit now ,that you supply here. thanks
似乎接受了 我的观点, 开始研究同行的网站了

Scott, Perhaps i could make a high Quality xxxx supper quite muffler system, sell it under the my name. red in color . I will take the heat if there is a problem. no longer, I dont want to compete in price rather compete in QUALITY. 又过了两天她已经在考虑如何突出自己产品的优势了,

Hi,Debra ,this is a good starting,now you get more idea for your website,just go ahead !
看到她有了新的想法,就鼓励她继续做下去了.

Scott, do you have any good idea let the site looks more attractive to the customer ?
其实我对如何建站也没有什么专业的知识, 现在看来客户已经不仅仅是满足于做一个表面的框架了,还希望能吸引客户.

在我迟疑之际,想到了华Sir的一些思路,于是整理了一下发给了她.

Hi,Debra
As good xxx company web in Australia. like A.pty ,B.pty, and C.pty. you could find lots of common features on their website like

1. As few words as possible in homepage ------No bullshit,only talk real people ,real story
2. Fresh & Value----with Blog or news updates/ download knowledge PDF
3. CTA (call to action engage the customer)
links like "Buy it now " / "the most pop models"/"free shipping this month"
4. with full SNS like---FB Linkedin ,G+ ,Twitter,Youtube for the products
5. Clear products channel like Products --for Work ,for Home ,for Play or DIY ,Commercial ,Professional
6. Color (all the website background color match the products & brand)

I hope above points could help you improve your job
Kind thoughs
Scott
说实话和她这么一说 ,似乎自己对网站思路也越来越清新了.

Wow....are you leaning the web design before ? you just like a wed designer. we'v got lots of work to do now ,thank you for everything .lets be unique and better..LOL
看到客户这么高兴,能感觉到他们做事的激情,想想自己有时候还是挺羡慕他们那样的, 总之我也很期待看到她UNIQUE的网站早日完成.