对于绝大多数外贸业务员来说,领英(LinkedIn)都是一个非常重要且有效的客户开发渠道。
想要安全高效的建立系统化领英(LinkedIn)开发客户体系,并有效的获得客户询盘和订单的实际转化,牢记:
做好两项基础:
1.设计完善好个人领英档案资料。
2.更新发布专业的领英动态文章。
坚持两项工作:
1.持续的添加潜在客户数量。
2.有序的管理好友反复跟进。
“时间、主动、坚持”缺一不可!
那么既然领英(LinkedIn)开发客户是一个长期积累的过程,想在领英(LinkedIn)获得稳定的询盘和订单,必不可少的一项工作就是需要不断添加领英(LinkedIn)好友,积累增加潜在客户数量。
但是在添加领英(LinkedIn)好友的过程中,很多人又会面临着邀请通过率低的难题,如何才能直观的提高领英(LinkedIn)添加好友的通过率呢?
在发送领英(LinkedIn)添加好友邀请时,我们需要一段能说服客户愿意通过的自定义邀请消息,它可以迅速让你的添加好友通过率得到几倍甚至是几十倍的增长。
今天就分享15个在领英(LinkedIn)添加好友实战中,已经充分证明过的邀请消息话术模版。
话术模板一:
“Hi [first name],
Daisy from XXX公司名.It is nice to meet you on Linkedin. I admire you unique career experience. Please give me the opportunity to connect with you and I learn more from you.
Thank you.
Kind regards
话术模板二:
“Hi [first name],
Linkedin showed me your profile which reminded me a lot of the great experience I had working with you on xxx project.How are you doing at XXX(目前的公司名)?I hope everything is great and oneday we can continue to support each other in the coming future if possible.
Thank you.
Kind regards
话术模板三:
“Hey [first name],
growing my network with [your industry] leaders.At our home base here in [your city], we’ve found incredible creative and profitable opportunities in [your industry niche].I’d love to connect and share our learnings!
– [your name]
话术模板四:
“Hey [first name],
I noticed you are a [your ndustry] leader and wanted to reach out.Always looking to connect with pioneers in the [your industry] space.Looking forward to learning from one another.
– [your name].
话术模板五:
“Hey [first name]!
Found you in the [linkedin group] group. As a forerunner in [your industry], I’m dedicated to flipping this industry on its head and exposing the lack of quality major products have.
Let’s connect. – [your name]
针对批量添加已经加入的领英(LinkedIn)群组内的成员时使用
话术模板六:
“Hi [first name],
Your experience with <Prior Position> stood out to me when I came across your profile. I work for XXX and we’re looking for someone with your experience to test out <New Product>. Your experience gives you a unique perspective, and we could use your feedback.
If you’re interested, I’d love to hear from you!
话术模板七:
“Hi [first name],
Chloe here from China, it is really great to know you that ****share your post on topic on Your writing was brilliant.
I would love to be your fans on linkedin.
Thanks.
话术模板八:
“Hi [first name],
I came across your profile on LinkedIn and noticed that you have worked in home textile industry for many years and had quite a unique career.
Please give me the opportunity to connect with you and learn more from you.
话术模板九:
“Hi [first name],
Came across your profile here on LinkedIn and would love to connect.
I am a Bluetooth headset product expert, and l've spent 5 years in this field.
Pls accept this invitation, maybe one day we can work together and make your business more profitable.
Thanks in advance.
Charles
话术模板十:
“Hi [first name],
This is Sunny, CEO of 公司名字, I'd like to be your fan on Linkedin,I have over 20 years' experience in XXXX Industry, any questions, I'm happy to help.
Hope I can be your friend here.
Either way, keep up your awesome work on LinkedIn.
Cheers,
Sunny
话术模板十一:
“Dear [first name],
This is ***, I am very glad to know you on LinkedIn.
And I hope to be connected with you and talk more about ** (一定要是对方能感兴趣的points) in further days together.
Best regards,
***
话术模板十二:
“Hi [first name],
LinkedIn showed me your profile multiple times now, so I checked what you do.
I really like your work and as we are both in the creative industry – I thought I’ll reach out.
It’s always great to be connected with like-minded individuals, isn’t it?
Audrey
话术模板十三:
“Hi [first name],
Good afternoon/morning/day.
This is ** from China. I am also in ** industry, and I have some questions need your help.
Could you pls kindly accept my invitation? Thanks in advance.
***
Best regards
话术模板十四:
“Hi [first name],
I saw your profile ("People Also Viewed") while viewing one of our mutual connections.
Was hoping we could connect here on LinkedIn, too. I'll work hard to post valuable posts & articles.
And, I look forward to yours.
Thanks for considering the connection request.
Take care,Joey
话术模板十五:
“Hello [first name],
Chloe here from China as &&&**** manager for morea than 10 years in this field. Love your style & Product design,That would be great to be your connection here .hopefully we can work together and make your business more profitable.
Thanks for your time
以上15个领英添加好友的邀请消息话术模板值得参考,结合自身情况和需求进行优化调整更佳。
在撰写领英(LinkedIn)添加好友的邀请消息话术时,我们一定要明确你的目的是希望对方通过你的邀请,成为你的领英(LinkedIn)好友,语言上遵循真诚、简洁、友好的表达原则。
很多人在这一步会犯思维上的错误,总用写开发信的思维来写领英(LinkedIn)添加好友的邀请消息话术,指望在这一步把自己介绍的很详细,展现自己的公司产品优势等等,这是一种很严重的错误。
设计好属于自己的话术后,利用老牌子领英(LinkedIn)客户开发工具领英助理来完成这项工作,主要原因有两点:
1.利用领英助理发送添加好友的邀请消息时,在消息内容里可以设置插入“姓名变量”(插入姓名变量的具体方法:在设置消息内容时,鼠标的光标停留在想要显示客户姓名的位置,然后在上方选择插入姓名变量就会插入到对应位置)。
插入姓名变量后,你的消息发送给任何客户,变量都会自动替代为对方的姓名称呼,而不是一种通用的消息问候。客户看到自己的名字,会更愿意查看你的消息内容,也会更愿意通过你的添加邀请。这一点很重要!
2.利用领英助理发送添加好友的邀请消息时,提前在“消息模板”里添加多个不同风格内容的消息,例如将上述15个消息模板新增添加,之后在实际操作过程中全部勾选提交发送。那么在实际发送时,就会在这15个消息模板里随机切换发送,从而避免了如果长时间发送相同内容的消息,会被领英(LinkedIn)判定为广告骚扰的风险。
值得注意和提醒的是,因为领英助理是一个系统化的领英(LinkedIn)客户开发工具,所以它还包含了解决领英搜索次数限制,解决领英添加好友限制,关键词搜索客户,批量添加领英好友,批量发送领英开发信,批量点赞评论领英动态,批量撤回未通过的添加好友邀请,归类分组管理领英好友等一系列功能。所以在给领英(LinkedIn)好友批量发送开发信时,以上两个技巧同样应该记得运用。
当你做好基础设置,并利用领英助理去执行工作,你的领英(LinkedIn)好友数量会快速增长。每个新客户通过你的添加好友邀请时,记得第一时间发送消息表示感谢,以下话术可以参考:
1.Thank you for accepting my Connection Request.
2.Thanks for accepting my invitation. I am delighted to connect with you.
3.Thanks for connecting, it’s great to have you now in my network.
4.Thank you for accepting my invitation to connect. I look forward to sharing insights and experiences on Linkedin.
5.Thank you for adding me. I’m looking forward to getting to chat more about business.
与此同时,一定一定一定要同步做好对领英(LinkedIn)好友进行有序的归类分组管理工作,清晰的领英(LinkedIn)好友管理是为了后续的跟进营销能保证质量和有针对性。
我一般会根据客户类型、质量、职位、跟进情况等去进行标签分组,然后在对不同分组里的客户进行跟进营销时,内容和节奏都不一样。同时对有进一步回复沟通,获取到更多信息资料的时候,还会借助列表上的“备注”进行更详细的记录。只做精准营销,避免骚扰式营销,整个开发客户才会更加有效果。
领英(LinkedIn)作为全球最大的职场社交平台,它的价值非常值得我们认真经营。因为它不仅仅是获得更多的潜在客户,不仅仅是用来主动开发客户,不仅仅是帮助维系客户关系... ...
更重要的是领英(LinkedIn)能让你依托在这个全球最大的职场社交平台上,建立一个专业优秀的个人形象展示,传播一个富有魅力的个人品牌价值。所以无论是直接开发客户,还是间接促进客户信任,领英(LinkedIn)都有着非常重要的作用。
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