Silent33

2021-12-22 21:51

从0到1，用LinkedIn高效开发潜在客户

Get Direct Access To Customers By Utilizing Linkedin
从0到1，用LinkedIn高效开发潜在客户

从0到500 高度对口的connections，你觉

得需要多久?

冰大的亲身操作案例

70%

Within 2 Months

两个月内，完成了70%

三个月，超过了500人

四个月，超过了800人

看看冰大的一度人脉有哪些人

案例一:如何开发Costco的买手

可以添加同一公司的多个人员，不同采购线，负责人往往并不相同。而同时拥有一家公司多个connections，也是能力背书。

谈判参照物手法，可以灵活运用。往往会有出其不意的效果。

Step 1: First E-Mail To Allie Duncan

Hello Allie,

Thanks for getting in touch with me. As a potential Costco vendor, I am now doing projects for Mr. Jackson， the companys buyer.

Could you please let me know if there is something I can do for the Kirkland team?

May I send you some more information for further discussion,

if possible?

Thanks,

Yibing

Step 2: Mail Group Follow-up

Hi Allie,

With our own brand and product development and design capabilities, we are a pretty professional Chinese company.

A simple quotation attached has been prepared for you based on the selection of products suitable for the US market. Some of them we developed for Starbucks are quite diverse.

In terms of Kirkland's needs, we are fully confident that our products can fulfill them.

Kind regards,

Yibing

（还没做订单，但是在报价/打样--潜在供应商）

Outline For More E-mails

02 Quality Control& Factory Audit

详细分析我们的品质管理，包括对于验厂部分的经验。

同时，对美国客户，要强调对于C-TPAT部分的经验。

03 Photos/Video For Factory Walk Through

详细让客户看看我们的生产车间、样品间、仓库、设备、专业化团队等，甚至可以做成视

频形式，或图文形式，或幻灯片的Presentation。

04 Testing Report& Samples Ready-to-ship

提供产品的测试报告，以此证明我们品质经得起考验。

另外，用样品做敲门砖，推动项目进展，找突破口。

Hi Allie,

Me,again.

Some more information for your reference.No good vendor would be complete

without some social proof. Please check the most recent review I received from my new customers

Could you please give me the chance to provide quotes, to do sampling, or to do anything else?

Meanwhile, I apologize for my numerous emailing.

Best,

Yibing

案例二:如何拿下利丰英国公司总经理

-利丰英国公司总经理，位高权重，对买手和项目有相当大的影响力。

-我们有共同工作经历，这是突破口之一。

-我们还有四个共同联系人，这是突破口之二。

-拿下他以后，作为参照物，开发他手下的买手，会容易许多。

邮件内容的构思:

第一，声情并茂，适当煽情一些无妨。

第二，马屁拍得恰到好处。

第三，打情感牌为主，暂时不谈生意问题。

第四，做好elevator pitch，让对方无从拒绝。

Hi Destan,

It is a pleasure to greet you in this way.

I am a former Li & Fung employee. Many years ago, I worked in the LF1 department at the HongKong headquarters. Those experiences have remained with me all my life. It helped me become who I am today.

Thanks to Linkedin, I was able to contact you, and I am impressed by the depth of your work experience.

Could you please accept me as your contact? To have someone like you in my circle of friends who will be the benchmark for my hard work would be incredible!

Regards,

Yibing