冰式差异化提炼公司卖点

在我们写差异化邮件开发信时，第一步就是如何差异化介绍公司。公司有哪些卖点我们如何去差异化地描述，话不多说，直接入正题。

USP KEY POINTS:

1.数据化 Data-intensive

a例子：我们保持准时交货，从不延误 We finish the order as promised always.

a差异化：在过往5年中，我们延迟交货的比例低于3%

In the past 5years, our delay delivery rate lower than 3%.

b例子：我们的产品质量是最好的。Our product quality is the best

b差异化：根据我们5年来和客户合作的经验，我们的不良率在1%以下。连续3年以不良率低于1%被评为XX客户的优质供应商。

According to the past 5years feedback from our clients, our defect rate is lower than 1%. And we are voted as the golden supplier of XX because of our defect rate lower than 1% in continuous past 3years.

2.案例化 Case description

可以具体到某个案例

特点features，优点advantages，利益点 benefits

3.理论依据

有实际的支撑

4.实际好处 Benefits (the right)

We specialize in... You will get...

We provide... You can enjoy...

We focus on... You can rely on our service of...

We supply leading technology.. You can reach...

可以通过哪些方式来提炼公司卖点呢？How to refine sell points?

1. what makes you different from the competitors 与竞争对手的区别

   客户反馈 refer to customer's feedback

2. List every feature and benefit 能为客户带来什么，解决什么

   了解自己的弱点和优点 advantages and weekness

3. 创建卖点：简短 清晰 简洁 （竞争对手无法具备的方面）

   Creative sell points: Short Clear Simplify

4. focus on what your customer value

   站在客户的角度，这些卖点对客户有什么好处？What are the benefits to the customer?

5. 客户见证 reviews

6. FAQs 常见问题归纳

   公司FAQ 产品FAQ 合作交易FAQ

   目的：知识梳理，快速解决客户问题；减少沟通，促成订单；树立专业形象

   比如：why our products? Technical data. Product details. Quality control. Market info.

   需要你的赞，会继续以这种形式分享差异化邮件的各个实操方面~

   冰大的学生

   2022.8.16