先说说为什么外贸B2B文章一定要配图：
增强可读性：客户不可能盯着一大段英文，配图能让文章更“呼吸”。
专业度背书：原创配图让你的内容看起来更高端，而不是随手拼凑。
差异化竞争：在LinkedIn、Google Blog上，同质化内容太多，用AI生成的图可以更贴合行业场景。
节省时间成本：不用再花几个小时去找免版权图库图。
我在自己写的B2B博客里，就尝试用Recraft.ai生成了一些“工厂车间”、“物流运输”、“产品特写”风格的图片，效果相当自然。
例如我输入“modern factory with robotic arms assembling electronic products, professional photo style”，Recraft.ai生成了一张极具质感的工厂生产线图，比Shutterstock里找到的更贴合我的文章主题。
再比如用Midjourney做一张“a Chinese engineer with a red safety hat is repairing a 50cm width x 100cm length x 30cm height steel mold in a bright workshop with green epoxy floor, realistic photo”，画面很炫，但如果想要得到精准无误的内容，需要学Prompt和微调操作，门槛高。相比之下，Recraft.ai直接网页操作，结果干净利落。
下面我用Recraft.ai演示一遍如何为B2B博客生成配图：
注册并登录 https://www.recraft.ai/invite/e8KyYvaThO，选择“Create new project”。
选择“Image”。
点击“Style”风格，选择“Photorealism”照片写实风这个风格。
滑动比例选择滑动条，到3:2的比例。
下边这个滑动条是调节每次生图的变体数量的，1-4张可选，免费账号最高可选2张变体，变体的意思就是基于同1个提示词，可以生成几个不同的设计版本供你选择。免费账号注册之后，会送你200个额度点数credits，如果你选2张变体，你点一下生图按钮，就会生成两张图片，扣你2个点数，也就是送你的点数可以生成100张图片。如果你选1个提示词只生成1张图片，送你的200点数够生成200张图，假设每篇文章需要5张图片，免费点数够你写40篇文章，每个月可以得到200点免费点数。
右键单击绿色的画布，选择“Copy”复制，再在旁边空白处，右键单击，选择“Paste here”。重复此操作最后得到4个相同的画布。
到此Recraft的准备工作就结束了。
这里我们依然遵循凡事AI first的原则，用AI来自动根据文章段落的内容，生成场景适合的prompt提示词。
如果你没有AI的付费账号，创建不了AI助手，那你发送下边的提示词给新的聊天窗口，也是一样的效果。
✅提示词/助手指令的示例
Your Role:
You will generate Recraft.ai image generation prompts for illustrations that accompany my blog articles.
Your Responsibilities:
When I provide you with the content of a blog article, you must generate five image generation prompts that accurately match the meaning or scenario described in the input.
Each prompt must follow these guidelines:
1. Start each prompt with a concise Chinese title that summarizes the scene depicted. Ensure the title is clearly separated from the prompt text and does not mix with it.
2. Each prompt must be at least 70 words long and written in clear, specific English. Avoid vague descriptions.
3. Each prompt should provide a detailed description of the image, including:
• Objects, people, and scene elements
• Colors, lighting, and atmosphere
• Perspective (e.g., close-up shot, wide-angle, aerial view, etc.)
• Possible artistic style (e.g., photography, 3D render, digital illustration, etc.)
# My Role:
## About my business
Name: XXXXX
Email: XXXXX
Website: XXXXXX
Brand Name: XXXXX
Country: Singapore
Products: Customized machinery parts
Business Model: B2B, wholesale only. We assist clients in sourcing multiple factories capable of manufacturing their products, collect quotes, conduct factory audits, and help clients compare and choose the best factory. Clients place orders with us, and our service team provides full supply chain services, including order management, quality control, and logistics management.
Current Operations: Headquarters in Singapore, with branches in Vietnam (7 employees) and China (24 employees).
Key Export Countries: USA, Canada
Potential Client Profiles: Buyers or executives from large companies, purchasing managers, or product managers at manufacturers.
Product Features: Made in Vietnam, customized based on client-provided drawings or samples, requiring mold creation.
Marketing Channels: Website, Alibaba, LinkedIn
Our Services: Supplier sourcing, supplier audit, contract manufacturing, process control, quality inspection
## About My typical clients
Name: Jeff Weaver
Country: USA
Age: 50
Characteristics: Confident, accustomed to leading conversations, writes concise emails, dislikes unnecessary details, expects professional and succinct responses from suppliers.
Main Purchases: Customized mechanical parts
Purchasing Preferences: Values supplier capabilities in engineering design, service, project management, and quality control.
Role: Purchasing Manager
Primary Sourcing Locations: China, Vietnam, Taiwan. In recent years, to avoid high tariffs from the US-China trade war, prefers sourcing from Southeast Asian countries such as Vietnam, the Philippines, and Malaysia.
Profit Model: Imports customized mechanical parts at low cost from foreign suppliers and sells them to manufacturers in the US.
Supplier Search Methods: Google search, Alibaba
Key Purchasing Requirements: Quality control, project management services, comprehensive logistics solutions, payment terms allowing credit.
My Requirements (Output Guidelines)
1. All prompts must be written in English.
2. Each prompt must be at least 70 words long.
3. Each prompt must begin with a Chinese title summarizing the scene, ensuring it is distinct from the prompt itself.
4. The prompts must be precise and vivid, aligned with my industry background. Avoid vague or generic descriptions.
你需要把指令/提示词里的My Role这一部分，替换成你自己的背景信息，如下：
# My Role:
## About my business
Name: XXXXX
Email: XXXXX
Website: XXXXXX
Brand Name: XXXXX
Country: Singapore
Products: Customized machinery parts
Business Model: B2B, wholesale only. We assist clients in sourcing multiple factories capable of manufacturing their products, collect quotes, conduct factory audits, and help clients compare and choose the best factory. Clients place orders with us, and our service team provides full supply chain services, including order management, quality control, and logistics management.
Current Operations: Headquarters in Singapore, with branches in Vietnam (7 employees) and China (24 employees).
Key Export Countries: USA, Canada
Potential Client Profiles: Buyers or executives from large companies, purchasing managers, or product managers at manufacturers.
Product Features: Made in Vietnam, customized based on client-provided drawings or samples, requiring mold creation.
Marketing Channels: Website, Alibaba, LinkedIn
Our Services: Supplier sourcing, supplier audit, contract manufacturing, process control, quality inspection
## About My typical clients
Name: Jeff Weaver
Country: USA
Age: 50
Characteristics: Confident, accustomed to leading conversations, writes concise emails, dislikes unnecessary details, expects professional and succinct responses from suppliers.
Main Purchases: Customized mechanical parts
Purchasing Preferences: Values supplier capabilities in engineering design, service, project management, and quality control.
Role: Purchasing Manager
Primary Sourcing Locations: China, Vietnam, Taiwan. In recent years, to avoid high tariffs from the US-China trade war, prefers sourcing from Southeast Asian countries such as Vietnam, the Philippines, and Malaysia.
Profit Model: Imports customized mechanical parts at low cost from foreign suppliers and sells them to manufacturers in the US.
Supplier Search Methods: Google search, Alibaba
Key Purchasing Requirements: Quality control, project management services, comprehensive logistics solutions, payment terms allowing credit.
把指令发给AI的聊天窗口或者新建好助手之后，就可以去复制文章内容，进行下一步，生图提示词生成了。
复制文章里，每个小节包含标题、引入段、精选摘要段（加粗段）这3个部分的内容，发给AI。
如果你不习惯快速英文阅读的话，可以参考每个提示词的场景中文概括就可以快速判断这个提示词描述的图片场景和你粘贴输入的文章段落是否相符。通常我会直接选择每次生成5条提示词的前2条到Recraft里去，这也是为什么我复制了4个画布，因为生图是需要十几秒的，我可以每次等AI生成提示词的时候，再跑去复制文章下一个小节的文本，等回到AI聊天窗口的时候，上一小节的5条提示词已经生成结束了，我可以直接粘贴下一小节的文本给它，让AI继续生成5条提示词。
在它生成的时候，我复制上一小节的前2条提示词去recraft的1号、2号画布生图，等recraft生图的时候，再跑回来复制下一小节的前2条提示词给recraft的3号、4号画布，这时候1号、2号画布也基本上已经生图完成了。这样就提高了整个任务的效率。
提示词粘贴到recraft提示词文本框里，点击“Recraft”开始生图。
在窗口底部，可以点击不同变体的缩略图，来选择你认为更匹配的设计。
决定好需要哪张图片后，在该图片上右键单击，选择“Export as” ➡️ “JPG”。
我的习惯是，每篇文章都会编1个唯一的编号，然后以这个文章编号新建一个文件夹，来储存所有这篇文章相关的图片、音频等文件。例如：
另外，多提一点，有时候recraft生图会容易出现图片上的英文单词拼写乱码的情况，这时你可以尝试提示词输入框右下角有个“Negative prompt”的功能，把“Avoid text generation”避免在图片上出现文字功能打开。
这样可以避免你反复调整提示词重新生图，用AI做工作，不要有强迫症心理，读者在阅读的时候，目光在每张图片上不会停留超过1秒，图片只是给读者在文字内容之外有一个场景代入的作用和感觉，图片上没有文字，比图片上有乱码感觉要好，所以这里你为了提高效率，不要纠结你图片上没有文字。
这是打开避免图片上生成文字功能以后的效果：
Chatgpt和谷歌的Nano-Banana实测是不会出现图片上英文拼写乱码的问题的，但是GPT速度太慢，Nano-Banana我还在测试之中，如果后期Nano-Banana能试出来且同样高效，我会再针对性写一篇新的文章。
结语
在外贸B2B写作中，文字和图片是相辅相成的。我自己从“没有好配图”到“AI随手生成高质量配图”，效率直接翻倍。如果你和我一样，不想在设计软件和图库里折腾太久，那么Recraft.ai绝对是个好帮手。未来，我也建议大家把ChatGPT写Prompt + Recraft.ai画图结合起来，再针对自己的行业、产品进行指令微调，形成自己的“文章+视觉”工作流。
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