每年农历春节快到来的时候，大家都会提前发邮件通知客户自己公司的放假安排，有的稍微规范一点的公司会有统一的邮件发出，有公司的抬头，公司CEO的落款，非常正式的官方的通知。有的则是业务员各自草拟邮件发给各自的客户，每个人写的版本都不同甚至放假的日期都不同，更可怕的是这些不同的邮件还会到相同的客户的邮箱里去。我的建议是先公司发统一的出来，然后业务员去转发这个给客户。
Dear Valued Customers,
Please note that { 公司名 } will be closed for the Chinese New Year celebration from Jan.## 2021(Tue) until Feb.## 2021(Thu). Normal business will resume on Feb.## 2021 (Fri).
During the holiday period, most of our employees will be out of the office and will have no / very limited access to emails, so there will likely be a delay in reply to your email and messages, We apologize for the delay and any inconvenience this may cause.
If something urgent comes up or you need any immediate help, please feel free to reach out to your account/sales manager via email and call.
Happy Chinese New Year!
###
CEO of { }
销售转发或者附这个文件/截图等发邮件给客户，根据不同客户的具体情况来，多从客户的角度去帮他考虑，为什么现在下单出货对他是有哪些好处，比如刚买了一大批货的客户，你去催TA下单肯定是没什么意义的甚至让别人觉得你是一个自私的只想着自己的业绩的销售。我们不要去逼单，毕竟B2B的客户和B2C的客户不同，你一说这个优惠活动本周结束B2C客户马上掏钱购买了，但是B2B客户在乎的是自己的业务和库存周转，资金周转，潜在的风险等问题。并不会因为你说过完年东西涨价了就信你马上下单。
对于其他的客户和新客户，顺便分析下目前中国这边的供应端的形势是
The Chinese government has been escalating measures to fight the Covid-19 resurgence. I am just worrying that the situation will deteriorate and new lockdowns will be imposed after the Chinese New Year during which massive population travel between provinces. This will potentially put a huge impact on materials supply and prices, employees' return to work, production, and logistics, etc. I noticed that your last shipment was 2 months ago. Based on your current run rate and the factory shutdown days during the Chinese New Year (with potential delay), will you have enough stock for the sales of Feb and March?
Will you be available to have a Zoom meeting this Thursday 10 AM ( London Time) to discuss your current stock level, run rate, purchase plan etc.? so we can see how can we arrange the production to help you avoid any potential supply problems in the following several months that is full of uncertainty . (明确的CTA ,带去价值）
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