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早起的厨电Ivy
2020-01-07 19:45

经过实践突破了1%回复率的开发信

本篇优秀文章被收录在“邮件开发客户”专题
最近重复看了很多冰大和料神关于开发信的指导文章和米课同学发过的邮件实例,修改了自己的开发信,今天得到了接近2%的回复。

下面直接上内容啦,大家看看哪个地方可以再修改下,觉得有需要参考的直接拿去修一下补一下发发试试看。

Subject: To Company/Client-Proposal about expanding product line of sth

Hello Sir,

Good day.

Here is manufacturer and exporter of USB charging juicer, blender, coffee grinder and 3-in-1 food processor.

We have designed some new products with lower cost and more practical according to market demand and exported in bulk after Fairs.

If you're interested, product pictures and specifications will be sent at once.

Thanks your valuable time!
Kind regards

发了不到30封便得到了一个同行加拿大贸易商客户的回复,是发给sales邮箱后对方转发给同事即他们的President回复说有兴趣看更多产品信息。

后面小修了一下开发信内容:

Hello Sir,

Good day.

Here is manufacturer and exporter of juicer, blender, grinder, mixer, slicer and food processor with Brand, good price and strict Quality standard.

We have designed some new products with Lower Cost and more Practical according to market demand,those exported to US,DE,UK,IE in bulk after Fairs in 2019.

If you are interested, product pictures and specifications will be sent at once.

Thanks your valuable time!
Kind regards

图片是单独回了一句话的邮件对sales表示感激。

P.S. 今天皮肤发作超难受都不想请假,这个皮肤过敏是在上一家工厂由于环境和老板工作安排问题落下的老毛病了,大家都要提高自己的免疫力,重视身上的小病症哦。

前面还有一封开发信内容是回复率1%左右的,得到一个德国客户的回复,并且客户回的是有约100字啊。

这个邮件我一般是在后面插一张产品图片或效果图或者一两张客户网站相似产品的截图备注一些字。

Dear **,

It's Emily of Just Electrical Appliance, manufacturer of blender, juicer, mixer, chopper, grinder and food processor in China.

As on Juicer&Blender market, many customers need more economical and practical appliances, we have some new designs very popular in China these years, so want to share with you.

New Personal Blender: 400ml/600ml jar, 300W, juicer cup can be taken away and easy to clean, higher speed as 8-12seconds for a glass of juice, more protective devices, popular appearance, ABS shell and BPA-free jar, lower cost.

Our new designs will help you occupy a new market.

As a professional munafacturer with Brand and certificates for international market, we are confident to satisfy you.
If something fascinates you, please write me back, we wonder if there is a chance to reach a win-win cooperation with you.
Best regards. Just Electrical Appliance Co.,Ltd
Address:F5,No.9 Minxing Road,Dongsheng Town,Zhongshan,Guangdong,China
Tel:86-
Brand TOYIN
ODM&OEM&OBM manufacturer and exporter
GS&LFGB&RoHS&CE&EMC&CCC&CB certificates
Blender, juicer, chopper, grinder, mixer, food processor

我思考了一下这些开发信有回复的原因,除了内容 发邮件时间 运气,更主要的应该是发的对象都是经过一个一个做客户背景调查的同行贸易商/批发商/零售商/代理商。

这里再把查客户信息常用的网站查询工具重复写下,实践过必应国际搜索就能打开去查的:

查询客户网站建立时间,流量情况,网站owner及其邮箱:www.website.informer.com

查询客户公司的预计员工人数 ,年收入,行业类别角色和经营范围,主要竞争对手,CEO信息:https://corp.owler.com

查找潜在客户邮箱及社交账号,筛选,验证: https://rocketreach.co
https://snov.io
https://www.adapt.io

网站时光机,查看客户网站前世今生:http://www.skymem.info

验证邮箱真实性,看看查到的邮箱是否存在 :
https://hunter.io https://omail.io/leads/skymem.info https://httparchive.org

开发信的技巧说多也真的很多细节,如:发送对象 发件时间 邮件主题 称呼 公司介绍 产品介绍 问候 附件 签名 邮件大小长短……

只有不断学习,才会进步!
只有不断实践,才算学习!

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