Lee小侠

2020-05-13 01:21

我的锄头你的爱

本篇优秀文章被收录在“邮件开发客户”专题

“我们有你要的产品，还给你们市场有名的品牌商供货，质量有保证“

”。。。。。。“

“上次我提到我们跟你的产品线对路，这是我们的画册请过目！“

”谢谢，我爱我的供应商“

“亲，不要误会，我不是让你现在给我下单，我想问问我们能不能做你的备胎？有事情可以随时喊我那种“

“谢谢，我爱我的供应商”

“你们亚马逊上有不少关于某个问题的一星评价，我们能完全解决这个问题。要不拿个样品看下？包运费那种”

‘谢谢，我爱我的供应商“

。。。。。。

真希望，有一天我的客户也能这样踏着七彩祥云来爱我。

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客户A，外包计划的硕果，品牌商，既零售也批发，靠在亚马逊和sam's club的成功混得风生水起；行业大牛，拿到了迪斯尼 / NBA以及美国各大学的Lincense。

通过粗发建立联系，以下记录沟通过程；不为点赞不为拿奖，就交个朋友。

不过额外说一点，开发这个客户最大的收获不是跟客户建立联系，而是通过调查这个客户的海关数据情况，获悉了n个跟他们类似的大客户（其中几个是之前联系上的），并且依靠这几个大客户，一举找出了国内几个最大的工厂/公司，一下子对这个行业的认知推进了一大步（饿着肚子的人容易觉得食物美味）：原来他们都是在他这里采购、原来他除了给他供货，还给他她它供货呢，那我可以这么写/我可以给这个客户讲讲这个消息他应该会喜欢听。再结合owler、similarweb等工具，一个客户又可以衍生出许多类似客户，一个供应商可以挖出他很多的客户。真是客户何其多。。。下面要做的就是想办法让他们跳到碗里来。

OK, back to the business:

(一）

Hi 丁丁,

Hope this mail finds you well.

Google leads me to you when I was doing my market research, and it turned out that xxx is exactly the customer that we want to work with in the US market.

We're a drinkware manufacturer from China, who is now supplying the xxx and some most recognizable retailers from the US and Europe. (you may know some of the brands we've been worked with)

I'm reaching out to wonder if you have any plan to develop new bottle&tumbler&mug products in the coming months to boost revenue? maybe we can provide the right solution.

(It's really amazing what xxx has achieved in the past few years)

And if you're not responsible, would you please tell me who should I talk to? I'd be very grateful if you'd point me in the right direction.

Thanks & Regards,

P.S. It's a pity that we encounter the unusual challenges at the beginning of 2020 (the COVID-19 outbreak and lose of KOBE...) I really wish you, your families & colleagues: all the best–and good health. (不是美国慎用）

Best，

。。。。。。

（二）

Hi 丁丁,

Greetings.

Lee again, who has been reached out 26 days ago.

Last time I mentioned we produce drinkware products for famous brands from the US and Europe; I'm now attaching our latest catalog for your perusal.

Please check and advise if you have any interest/questions.

Let's talk to explore :)

Best,

“Thanks Lee but we are happy with our manufacturer. ”

（三）

Hey 丁丁,

Glad to learn that you're getting alone well with your manufacturer. Good for them!

Well, 丁丁, please don't get me wrong, I'm not asking for taking your orders right now as I really understand it's really a time-consuming job to build a trusted relationship in B2B business.

And I understand big guys like xxx, S'well, and Yeti prefer to work with big factories, most of them are from Yongkang China, and I'm pretty familiar with them; while we're at a 200 people scale, seems not that powerful but much more flexible, which means we can deliver the sample in a shorter time and accept the low-qty trial orders.

(that's the crucial reason why the xxx and a US giant retailer who owns 4,000 stores picked us as their supplier)

What's more, we could be reached annually at Canton Fair and the Inspired Home Show (well, not this year...)

So come right to the point, what I'm wondering is that if it's possible for us to be a backup in your supplier list? whenever you need a quick sample or quotation, you can get our prompt attention&reply.

We really hope to play a role in xxx's strong growth for years to come.

Sincerely,

紧接着（四）

Hi xxx,

I've spent like 110 minutes doing my homework today - learning your business better.

When I was visiting xxx Amazon retail, I found there are several negative comments complaining about the model - aaa Sports Water Bottle, and 3 of them are related to the metallic taste. You can find details in the screenshots.

Others are about rust and color-off.

No doubt that these could be a harm to a premium brand's reputation; just out of curious Chris, would you be open-minded about trying our FREE samples if we say we could handle those issues?

(I'm confident to say that as 0 similar issues are reported in our over 1.7-million-pcs export volume in 2019)

You have nothing to lose but a whole lot to gain(反正你不亏） if we can be proved as a reliable supplier who offers a competitive price without lowering the quality.

I'd appreciate the feedback you can give to me.

Best,

"I appreciate your persistence but we're still satisfied with our manufacturer. I am sorry you spent 110 minutes to find those reviews as that is almost 2 hours of your day. I congratulate you on your exemplary production capabilities and wish you success in your future endeavors. " （下次对离职的同事和离职的客户可以这么说）

现在这个时候，客户多回了几句，都让我高兴了一会，真的。于是我又继续话痨了几句：

（五）

丁丁,

It's 22:45 here and I'm still in the office dealing with matters in the European market. (tough time, hustle more )

"there is stubborn drinkware guy called Lee who hit me up 2 months ago and keep saying their company is awesome, let me check..."

Don't worry I believe the 2 hours is worthy if you'll think of me when next time you guys look for an alternative supplier from China.

I know maybe it's not the right timing to raise this up as you're super satisfied with the manufacturer (and I hope that could last forever); I just want to let you know that I could be reached whenever you need help.

I bet you’re a bit like me. We both spent many years in the drinkware space. I’ve been in the upstream, while you’ve been in the downstream. And I may get some industry gossip for you from a manufacturer perspective. ( may I connect with you at Linkedin? I posted several drinkware-articles there to help clients learn better of the industry)

(想不出来的时候，汪晟口语笔记搜一搜，灵感马上有；别问我为什么是1v能看口语课，公司壕）

And if it doesn't bother you, I'll reach out once for a while when we have something interesting for you.

All right 丁丁, have a nice day and I hope you and your family stay healthy&safe, we're gonna win against the virus very soon.

GOD BLESSES AMERICA.

Best,

客户看起来这么爱他的供应商，我现在不敢贸然报价，也没有特别好的继续跟进思路。只能多多去找些信息先，sharpen my ⛏️...

好了，真的是交个朋友。两个问题，我的朋友：