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纪3岁
2018-12-06 23:59

关于3岁与英文写作,这里有你所想知道的一切。

本篇优秀文章被收录在“社交渠道成单术”专题

我的《如何打造外贸业务个人IP》文章意外走红之后,有不少姐姐私信我说,为了当上老华亲家母@mrhua 培养出一个同样优秀的女儿,希望我能分享一下自己的学习成长历程(请注意,这句话真的不是在自我标榜!)。

我的成长历程真的普通的不能再普通,没有什么值得惊艳的地方,而我唯一要感谢的就是一辈子为我负重前行的父母给我的岁月静好。

所以我就翻出这篇旧文,权且作为深度自我介绍,给大家一个相互了解的契机。

Name:纪3岁。

Birth date:1991.9.23

City:东亚文化之都

(大家都这么有文化应该都知道是哪里,不知道的下文有答案)

Education:误入工科大学的英语杂交生

2013年作为交换生前往美国加州大学圣地亚哥分校作为打酱油一年,成为一名伪海龟。

2014年毕业后迫于无奈被前世情人感召回家2015年开始从事机械设备出口的搬砖生涯至今。

酷爱英文写作。17年开始专注SNS内容营销

研究英语文案写作略有心得 ,作为被外贸耽误的108线街拍麻豆 ,始终不忘初心 励志做外贸界最潮小姐姐。

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--------------

说到做内容营销写文案的契机,顺道来说说。

很多人会问我,到底我是怎么坚持写出地道的英文文案?

我认为主要有三点:兴趣,自我驱动力,正向反馈。

首先,兴趣是最好的老师。

我大学学的是英语专业。但对英语这项语言的热爱启蒙于高中时期。不同语言的之间的转换对我而言是一件非常美妙的事,因而我经常有冲动想要把脑袋里所有新鲜的想法转换成英文表达出来,所以英文写作一直是我非常热爱的事。

其次,我是一个自我驱动力比较强的人,我发现国内,至少是外贸圈里目前基本没有做copywriting和content marketing原创内容这方面的人才。我也想对自己做一个突破,努力朝这个方向发展。所以也就有了不少动力要求自己把这件事坚持下去,不断精进。

再者,也是最重要的一点:对兴趣的热爱,需要成功的激励。这里的成功一定程度上可以说是来自读者的正面反馈和鼓励。

我的文案写作这件事给了我非常正面和积极的反馈。 一开始在社交媒体上讲故事是本着自娱自乐的心态,没想到点赞的人还不少,喜欢我写的东西和默默关注我post的人越来越多。后来我就结合自己的工作用这个呈现形式做公司产品推广,并且带来了不少主动询盘。这种效果比投广告的效果还要好使。这些正向反馈让我坚信自己选择突破的方向是正确的,自然也就愿意坚持做下去。

另外,通过之前的分享,我收到过一些不一样的反馈。有些人会认为我的文笔太过“华丽”,很多母语非英语的客户,未必看得懂我这些复杂的句式和陌生的词汇。

(虽然我已经尝试着尽量简单化了)。

当然,这和你的目标受众群体有关。如果你的目标客户主要是诸如中东,东南亚这些通常讲着一口支离破碎英文的非英语母语国家的客户,那么你的文字用词最好去繁从简,能用简单句尽量用简单句,能用happy就不要用jubilant。Ben 叔常说,simple is the best是他的BE原则. 在这里恰如其分。

不过对我来说,我写的很多英文文案也好,故事也好,到现在都还是不愿意带有那么的强的功利性的。英语文字对我来说更多是我和读者以及我的朋友之间的一种交流方式。更是用来我取悦自己的消遣。网上教你如何快速抓取客户注意力,如何各种套路客户的“技巧性”文案越来越多,很多外贸人趋之若鹜。但这些“技巧”却不是我所推崇的。

我所有的原创文案都是发自内心的表达(虽然也掺杂有不少套路),虽然我时常不care我的文字能给我带来多少询盘转化,(虽然有点任性,大家不要学我。一个合格的营销人应该关心流量,关心转化率,关心到达率。而我却常常放纵自我!)。其实我也只想尽量地道化,尽量真诚地表达我之所想,并且我也做不到特意用同样离破碎的英文去写我的文案。我写作的初衷一直都是,只写给那些看得懂的人,以及,愿意花时间看懂的人看。

比如如下:

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下面这篇英文,是我写于17年六月份的随笔,也发布在了我的领英。

简单地描述了我14年毕业前的个人生活和经历。

这篇文章关注度史无前例地高,这非常出乎我的意料。

但现在我从故事内容角度上来看,发现这种关于个人品牌或者说个人卖点的故事是最受SNS上80%的读者喜爱的。现在是个人品牌影响力大于公司影响力的时代,而客户也更希望了解到与之打交道的供应商是怎样一个有血有肉的个体。

文章有点长,阅读大概此文需要你15-20分钟的宝贵时间。

有时间的不妨坐下来安静读个故事,

能坚持看完的都是真爱粉。

《Who is this Zoe Ji, your business partner-to-be behind the screen?》

In an era of the credibility crisis, trust needs to be earned. That is why I would like to take this chance and walk you through the journey of my past 26 years, hoping to draw a clear picture of who this Zoe, also your would-be business partner is.

Take it as a welcome respite from pressures of work. I am sure it will be a decent read for you.

Born in 1991, along with my elder twin brother, I have been well attended to by my families in this quaint city, Quanzhou, also known as the starting point of Maritime Silk Road housing a constellation of cultural heritage back to 1000 years ago. Thriving business between Chinese and Eastern traders in this world’s greatest Port in Yuan Dynasty says much about the then unparalleled prosperity rated by Marco Polo. It has been a pleasant spot for those on the hunt for cultural treasures, be it the discovery of Islamic history, the homage to Ashab Mosque or the serendipity of scattered Buddhism temples. The past gives meanings to the present. Diversified culture with a history of ages is part of what makes a city so rich and satisfying, and hence open-mindedness along with the ability to embrace diversity will elbow their way into insiders’ character and evolve. And that is why I pride myself on growing up in Quanzhou.

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Buried in his own business of tissue paper machine manufacturing before I was born, my father seemed very mysterious to me. He showed up only at my bedtime or when a severe cold hit me. He was the one who brought meat and bread home while my mom played the role of caregiver. And hence my adolescence served as a witness for the strenuous development of a company built to last, which enlightened me of what is worth of striving for when I grow up. (Will specify it later)

When faced with the issue as to where to attend college, there is a choice between hometown of ease-and–comfort and modern cities far away from protective wings. So What did I did? I pulled out a map and stare. I stared until I have reminded myself that life is a big adventure.So much to do, to see. If you don't get out of the box you have been raised in, you won't understand How much bigger the world is. Make bold choices and make mistakes.It's all those things that add up to the person you become. Eventually, My choice, against my parents’ will, was the latter. I opted for English major at Zhejiang University of Technology in Hangzhou, another internationally reputed city located in Zhejiang province.And hence this was my first step out of the comfort zone where I have been showered with intensive love and care for almost 19 years from my dad and mom.In return, it has paid handsome dividends.

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Personally, subjecting to a sense of security and stability is never an option. Beyond that, how much future potential you want to gain depends on how much sense of security you are prepared to give up, for there is often a trade-off between ease and agonized growth.

4-year-intensive English learning in Hangzhou brought me a great rush of freedom and rosy prospects. Till now It enables me to travel freely and intellectually in the world, taking in wisdom from Poor Richard’s Almanac, reading financial statements published by 500 Fortune companies, understanding The Economist podcasts, and analyzing Harvard Business Review first-hand without worrying about the unreliable indirect help of translation. It even contributes to the formation of my worldviews and values and a distinctive persona.

Resources and opportunities in university abound, upping my chances of being a man of broad outlook.The capability to handle both official and casual communications with people from all walks of life accrued to me either from experiences as President of Students of International Communication Association or from voluntary works as an interpreter in various International Conference/Forums hosted in Hangzhou.

In the year 2013, I was lucky to be selected as an exchange student and was received by University of California,San Diego for one-year study,when my lifelong belief in “Staying hungry, Staying foolish” was shaping up my perception of life; where my constant desire to explore diversified cultures has been further fulfilled. However, it was not always a smooth ride in the beginning when emotional pipes were likely to leak by the exposure to a suddenly changed landscape.By then I was wrapped up by my own worries and pressures as to how to achieve satisfying performances in a strange environment where peers of excellence were pervasive and where a different teaching method was adopted.Luckily my anxiety finally tapered off within a short time with the help of my adaptability to diversified culture cultivated in the past.Beyond that, the cultivation of my divergent and critical thinking along with a self-driven force was unsurprisingly derived from this different teaching style in the form of mini-lectures and free debates.

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A big picture of adventures was unfolded when I embarked on the journey to unkown spots: Deep sea fishing and sky diving in San Diego; historical Pike Place Market in Seattle, hustle and bustle life in New York city, lavish gamble at high stakes in Las Vegas, great Lincoln Memorial in Washington DC, spectacular overview from Great Canyon, homage to Harvard University in Boston, Early sunrise and late sunset in San Francisco... all those places marked by my footprint and all those discoveries of serendipity have been well embedded in my memories till now and forever.

For Next part coming soon, my personal life and work experience after graduation will be in the spotlight.

So stay tuned!

Zoe Ji

2017-06-29

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纪3岁

纪3岁。90后,坐标河南郑州。 伪海龟一枚。曾就读于美国加州大学圣地亚哥分校。酷爱并擅长英文文案写作,营销销售方面略有心得。作为被外贸耽误的108线街拍麻豆,始终不忘初心,励志做外贸界最潮小姐姐。

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